Indigio Works With PODS and Deploys Search Engine Marketing for Expansive Franchisee Network
DENVER, July 31 /PRNewswire/ -- Indigio's partnership with PODS (Portable On Demand Storage) has enabled their organization to work at both a corporate and franchisee level. Indigio worked diligently to create a program that was individually tailored to the franchisee network, providing local markets with a set of three landing pages and a Search Engine Marketing strategy that optimizes the placement of their individual site in both the organic and paid search arenas.
The Search Engine Marketing strategy that was deployed for the PODS franchisees has provided those participating markets with increased visibility on search results pages. This increased visibility was accomplished through Pay-Per-Click (PPC) Advertising and Search Engine Optimization (SEO) efforts. By implementing a PPC strategy, Indigio leveraged sponsored search engine listings to drive traffic to the franchisee's site. Through improvement of the site's structure and content, the site ranking is also naturally improved through SEO. Upon implementation of these Search Engine Marketing strategies, analytics were added to the site along with a client dashboard to monitor and track performance of selected key-words. Adjustments are collectively made between Indigio and PODS to optimize key-word selection on an ongoing basis. There are approximately 70 PODS franchisee markets, ranging from Des Moines, Iowa to Sydney, Australia that are currently taking advantage of this opportunity that was provided to them through their primary relationship with PODS Corporate, and several new markets signing on each day. This strategy has placed the participating markets in an optimal on-line advertising position for this moving company's peak season that begins to pick up around the Memorial Day time-frame, creating increased traffic and ultimately, increased conversion as well.
"We found local search engine marketing to be much more effective in driving traffic to the PODS website rather than a large scale general campaign, as users from locally targeted search campaigns were shown area specific ad copy and were then driven to a relevant local landing page. Coupling the search effort with site analytics, we were then able to distinguish how users navigate the site upon entry from specific keywords, ultimately understanding which keywords converted the best," comments Vince Park, Director of Marketing for PODS. J.R. Hopwood, Client Services Manager for Indigio contributes, "Indigio had a unique request from our partners at PODS to increase traffic to their corporate site, while also increasing traffic in tandem to sites owned by the local markets, the PODS franchisees. It was imperative to accomplish this overall increase of traffic in both spectrums, while not competing in keyword buying between neighboring franchisees nor between the franchisees and corporate." Hopwood adds, "By creating unique campaigns at both the local and national level, we were able to help PODS Corporate and PODS franchisees create a two-front strategy where everyone benefits from overall increased traffic." Indigio is pleased to have been able to work with such an enthusiastic partner and local market network, and fully believes that this working experience with such an organization sets the stage for successfully working with additional franchisee structured customer bases going forward.
About PODS, Inc. In 1998 PODS revolutionized the moving and storage industry by originating the concept of transporting mobile storage containers. The convenient, cost- effective service is unique in that the patented hydraulic lift system (only available with PODS) is designed to significantly reduce shift in contents while the PODS brand container is being loaded onto the truck for transport. The container is then securely transported state to state or internationally. Currently, the PODS network provides service to a population of over 230 million consumers and businesses in the US, Canada and Australia. To date over 805,300 reservations have been completed and there are over 121,000 PODS brand containers in service. PODS has performed over 121,000 long distance relocations. About The Indigio Group, Inc. Indigio is an Interactive Agency offering a variety of marketing and technological solutions designed to help companies maximize online opportunities. Through the implementation of these solutions, Indigio's clients are able to optimize their website traffic, user experience and ultimately website conversion. Indigio works with companies such as MediaNews Group Interactive, The Denver Newspaper Agency, Allied Van Lines, Avis Rent a Car, Budget Rent a Car, and PODS. To learn more about Indigio, visit http://www.indigio.com/pressreleases/. For More Information: First Call Analyst:
CONTACT: Heather Sharp of The Indigio Group, +1-303-785-3822 or Web site: http://www.indigio.com/
2007-07-31 15:02:55 0142529 PRNEWSWIRE
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