AIRS and Yahoo! HotJobs Host Complimentary Events and Webinar Offering Recruiters Search Engine Marketing Tips

WILDER, VT -- (MARKET WIRE) -- 08/28/07 -- With more than 70 percent of job candidates using search engines to look for jobs, search engine marketing is critical to recruitment efforts. AIRS, the leader in recruitment training, technology and outsourcing, will present recruiters with search engine marketing tips at complimentary events in San Francisco and New York and in a free Webinar this September. The events are sponsored by Yahoo! HotJobs.

Titled, "Smarter Search Engine Marketing to Reach Targeted Candidates," the events and Webinar will explore:

-- The relevancy of search engines for recruiters -- How to establish top-performing keywords -- Tips and techniques for developing strong recruiting messaging -- How to optimize recruiting messages to appear in organic search results -- Case studies for what's working and what's not in search engine marketing for recruiters -- Internet resources recruiters should tap into to stay ahead of competition Who: Chris Forman, CEO of AIRS When/Where: San Francisco Event Tuesday, September 11, 2007 8:30-9:00 a.m. PT - Continental Breakfast 9:00-10:30 a.m. PT - Presentation Grand Hyatt San Francisco 345 Stockton Street San Francisco, Calif. 94108 New York Event Thursday, September 13, 2007 8:30-9:00 a.m. ET - Continental Breakfast 9:00-10:30 a.m. ET - Presentation Marriott East Side 525 Lexington Avenue New York, N.Y. 10017 To Register: Visit http://www.airsdirectory.com/mc/training_smarter_search_engine.guid Webinar Tuesday, September 18, 2007 2:00-3:30 p.m. ET To Register: Visit http://www.airsdirectory.com/mc/training_smarter_search_engine_online.guid

About AIRS

AIRS is a diversified Human Capital Solutions company providing industry-leading training and certification, executive education and sophisticated Web tools for Talent Acquisition, Performance Development and Career Transition to more than 70 percent of the Fortune 500 as well as market-leading companies in virtually every industry. Founded in 1997, AIRS is headquartered in Wilder, Vt. For more information, visit http://www.airsdirectory.com.

Media Contact: Jennifer Mirabile Young & Associates 724-772-2038 jenniferlm@yapr.com

2007-08-28 14:32:27 0162235 MARKETWIRE