Orange and WICKED Launch Nationwide 'Wannabe WICKED' Contest

LONDON, October 3/PRNewswire/ -- Budding theatre wannabes take note, Orange has teamed up with the cast
and crew of the hit West End musical WICKED to launch a nationwide search to
find 'Britain's most wicked'. The competition, which celebrates Orange
becoming official communications partner of the show, will see one lucky
winner offered a once-in-a-lifetime, walk-on appearance in the
spellbinding and spectacular show at London's Apollo Victoria Theatre

Open to all, you needn't be a first class crooner or a Broadway starlet
to take part. To enter and be in with a chance of rubbing shoulders with the
cast, all you need to do is send in an audition clip of yourself, singing
along to one of five WICKED excerpts (available free to download on
http://www.orange.co.uk/wicked) that proves exactly just how WICKED you
really are.

A selection of the best clips will then be entered into a series of
public votes on Orange World (the Orange mobile portal) allowing users to
vote for their favourite 'wannabe witches' and 'wizards'. The semi finalists
from both categories will then be invited to London and audition X-factor
style in front of a panel of theatre experts, including Executive Producer
for WICKED - Michael McCabe.

Speaking about the auditions, Michael McCabe said: "We're
really excited to be working on this groundbreaking collaboration with
Orange. People will learn about the show, get involved with theatre and if
they really impress us - get to appear on stage". Steve Wallage, Content
Manager, Orange UK said: "For us it's about bringing consumers closer to the
entertainment they love, and this competition along with the exclusive
backstage content we've worked with them to develop is a great way of doing
that."

Exclusive behind-the-scenes footage of the WICKED cast and crew, filmed
by lead star Oliver Tompsett, will be available as a series of exclusive
video diaries free to fans of the show on Orange World. To find out more
about this and on how to enter, visit http://www.orange.co.uk/wicked or
Orange World if you're an Orange mobile customer.

Notes to Editors:

Participants must be 16 or older to enter - for full terms and
conditions, please see http://www.orange.co.uk/wicked

Source: Orange

For further information, call the Orange press office on +44-(0)-870-373-1500 or email: Orangepr@golinharris.com.

2007-10-03 05:03:42 0188969 PRNEWSWIRE