eBenefits Direct, Inc. Starts Major Search Engine Optimization and Pay per Click Advertising Campaign

DELRAY BEACH, FL -- (MARKET WIRE) -- 10/24/07 -- eBenefits Direct, Inc. (PINKSHEETS: EBFD) starts its major search engine optimization and pay per click advertising campaign, having successfully completed its beta test in Florida. The company will begin to launch the campaign on a national basis due to the overwhelming response of the test program.

Through a marketing study eBenefits Direct found that:

-- 88% of buyers conduct research online -- 67% of US adults use search engines -- 54% of search engine users use Web sites to buy products -- 62% Click a result on the First Page -- 90% Click a result within the First Three Pages.

With the United States having the largest number of users of the Internet, 3 out of 4 people have access to the Internet, and there over 1.2 billion visitors a month just to Google, MSN and Yahoo!; and with the success of its test-program, eBenefits Direct feels now is the time to start this campaign for lead generation for the company's in-house sales force and the company's public awareness program.

About eBenefits Direct, Inc.

eBenefits Direct is a fast-growing direct response marketing organization and technology company. By utilization of its many call centers across the country it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs.

Contact: Steven Goldberg 561.495.5182 ir@ebfdcoprp.com

2007-10-24 07:02:05 0206002 MARKETWIRE