Former HP CEO Carly Fiorina, and Freakonomics' Steve Levitt to Keynote PMA Integrated Marketing Conference
Promotion Marketing Association's (PMA) 2008 Annual Conference to Address Accountability: To Consumers, the Environment, ROI and More NEW YORK, Feb. 27 /PRNewswire-USNewswire/ -- The PMA today announced two exceptional keynote speakers for its Annual Conference being held April 8th and 9th. Uniquely qualified to talk about accountability in action, the conference's theme, Carly Fiorina, former CEO, president and Chairman of Hewlett-Packard is known for winning the sales and profit race by putting customers first and making the world a better place through innovation and integration. Named the "The Most Powerful Woman in Business" by Fortune Magazine, Fiorina will offer her insights on how to make positive organizational changes, even in a troubled corporate culture. In addition, while no one knows incentives better than promotion marketers, Steve Levitt, author of New York Times best-seller FREAKONOMICS and The New York Times blog under the same name, will elaborate on how economics is, at root, the study of incentives -- that is, how businesses get what they want, or need, in a competitive environment.
Under the theme of Accountability in Action, leading retailers such as Target Stores, Home Depot, Office Max, and 7-Eleven will join marketing and agency executives of global leading brands such as Coca-Cola, McDonalds, The Hershey Company, U.S. Olympic Committee, NBC Sports, ABC Family, Universal Studios Hollywood, BP, Yahoo! and more, in Chicago, to discuss the newest innovations and best practices in integrated marketing. In parallel with the organization's centers of excellence, marketing pioneers from around the globe will detail the state and future of promotions and integrated marketing in the arenas of Shopper Marketing, Digital Marketing, Experiential, Entertainment and Marketing Law. More than an identification of the best return on investment, accountability is a key criterion in defining integrated marketing, and predicting how and why it will motivate consumers. Experts will define marketers' accountabilities to their own organizations as well as their communities, environment, marketing and retail partners, employees, and of course, their consumers. The 2008 conference roster features a record number of CMO level executives in addition to an impressive group of marketing icons, futurists, other practitioners. McDonald's Corporation, Chief Marketing Officer Neil Golden will speak about accountability to the consumer and how the food retailer has measured, capitalized on and leveraged accountability to become the brand icon that it is today. Rick Burton, Chief Marketing Officer for the U.S. Olympic Committee, will offer insight into marketing one of the more complex, diverse, and truly global sports properties of our time. Office Max SVP Marketing, Bob Thacker will reveal how taking risks, i.e. the company's recent Elf Yourself campaign, can lead to big returns.
Furthering the retail, brand and agency perspective, the conference is co-chaired by Gaye Dean, Senior Manager, Marketing Planning, Target Corporation; Elva Lewis, Associate Marketing Director, The Proctor & Gamble Company; and Tom Valdiserri, SVP Alliances & Entertainment, The Marketing Store. "In an increasingly competitive environment, it's essential to get an in-depth, multi-disciplined marketing perspective on what drives consumers," said Bonnie Carlson, PMA president. "This year's conference has a complete agenda that will show attendees how to use integrated marketing to reach consumers at the right time, right place, and the best mediums by which to do so." This year's conference will also address topics including:
-- Embracing a "green strategy" that can lead to brand prosperity The PMA Annual Conference also features the presentation of the 25th annual PMA REGGIES(R), the highest honor in the promotion and integrated marketing industry, at a gala evening ceremony on April 9th. Presented in association with Brandweek magazine, the Platinum Media Trade Sponsor of the PMA REGGIE Awards, this recognition features winners in 16 categories, plus the best of the best, the Super REGGIE(R). SCA is the Gold Sponsor of the Annual Conference. General Sponsors include Davis & Gilbert LLP, Greenberg Traurig, Loeb & Loeb LLP, and Manatt, Phelps & Phillips, LLP. Supporting Sponsors include Marketing Drive, Zagat Survey, Graphic Packaging, WorkPlace Media, Coupons INC., and the Promotion Services Group. The Conference program and registration are available online at http://www.pmalink.org/ or by calling the Promotion Marketing Association headquarters at 212-420-1100.
About the PMA Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for integrated marketing professionals. Representing the $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. First Call Analyst:
CONTACT: Linda Krebs, +1-212-725-4500 ext 339, lkrebs@schwartz.com, or Web Site: http://www.pmalink.org/
2008-02-27 19:36:59 0300177 PRNEWSWIRE
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