The Power of the Global Purse: Brands Learn How Women Can Affect Their Global Market Success During M2W(R)-The Marketing To Women Conference

HARTFORD, Conn., Feb. 28 /PRNewswire/ -- Worldwide, women have become key motivators in creating robust economies and expanding businesses. During the 4th Annual M2W(R)-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center, brand leaders will learn how the global influence of women dramatically affects the way companies market themselves, and how smart brands are tapping into this influence to ensure their global success.

"Many businesses now clearly understand women are America's No. 1 consumers, but most don't recognize that women around the world are the economic engines of growth," says Fara Warner, author of The Power of the Purse: How Smart Companies Are Adapting to the World's Most Important Consumers-Women and M2W(R) presenter. "In my presentation, I will explore the economic and social changes that are affecting women around the world-changes that are rapidly transforming the roles of women globally. I'll focus on stories of marketers who are attempting to understand the new global woman as well as look at the obstacles that exist in understanding the women's market globally."

Amanda Stevens, managing director of Splash Consulting Group, who will be attending M2W(R) and leading a roundtable discussion on the marketing to women trends in Australia said, "The gap between male and female salaries is closing at a faster rate in Australia than any other country. In addition to sharing my insights from Australia, I am looking forward to learning from others on how brands are finding marketing to women success in the global market."

M2W(R) has become the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women's market. Glam Media is the Exclusive Presenting Sponsor of M2W(R) with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge. SheSpeaks is a Workshop Sponsor, MS&L and Pink Tank are Break Sponsors and Publicis is a Lunch Sponsor. Snippies is the Video Journalism Resource. PINK Magazine and Fast Company are Media Sponsors and Getty Images is the Imagery Resource.

M2W(R) is produced by PME(R) Enterprises, Hartford, CT. Please visit http://www.m2w.biz/ for more details or to register for M2W(R).

Contacts:

Patti Minglin - 630.209.2524 - pminglin@comcast.net

First Call Analyst:
FCMN Contact:

Source: PME Enterprises

CONTACT: Patti Minglin of PME Enterprises, +1-630-209-2524,
pminglin@comcast.net

Web site: http://www.m2w.biz/

2008-02-28 17:52:51 0301303 PRNEWSWIRE