Society of Actuaries Earns Corporate Branding Campaign of the Year
SCHAUMBURG, Ill., March 7 /PRNewswire/ -- PRWeek Awards, the leading awards program for the public relations industry, last night in New York City presented the "Corporate Branding Campaign of the Year" to the actuarial profession for the work on Actuaries -- Risk is Opportunity: The Revitalization of a Profession's "Brand".
The actuarial profession was just one of five finalists for this prestigious award. Other nominees in the corporate branding category were Nintendo of America, Toyota Motor Sales USA, Tesla Motors and InterContinental Hotels Group. The awards program showcases the best PR campaigns, people and companies from the past year. More than 900 entries were received in a variety of categories and the finalists were chosen by a panel of 77 judges.
"I'm thrilled to share the great news that our work together in rebranding the actuarial profession has been recognized," says Bruce Schobel, FSA, MAAA, FCA, president of the Society of Actuaries. "Although nominees always say it's an honor just to be nominated, I think that is especially true in this case. I think collectively we always knew we were doing strong work, but, as you know, it is rare to rebrand an entire profession. We're glad that our work is being recognized as the best in the public relations profession." The SOA thanks GolinHarris, its official agency of record, for its assistance on the work to maintain actuaries' leadership strength in traditional fields and promote our expertise and qualifications for broader leadership and risk management roles. To read the official announcement from PRWeek, visit www.prweekus.com/Corporate-Branding-Campaign-of-the-Year 2008/article/100579/
About the Society of Actuaries The SOA is an educational, research and professional organization dedicated to serving the public and its 19,000 members. The SOA's vision is for actuaries to be recognized as the leading professionals in the modeling and management of financial risk and contingent events. The SOA's mission is to advance actuarial knowledge and to enhance the ability of actuaries to provide expert advice and relevant solutions for financial, business and societal problems involving uncertain future events. To learn more, visit http://www.soa.org/. Contact: Lisamarie Lukas First Call Analyst:
CONTACT: Lisamarie Lukas of Society of Actuaries, +1-847-706-3566, Web site: http://www.soa.org/
2008-03-07 18:28:11 0307558 PRNEWSWIRE
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