SheerBliss Ice Cream (R) Launches BlissBites(TM) Exclusively at Sam's Club

HALLANDALE BEACH, Fla., March 17 /PRNewswire/ -- SheerBliss Ice Cream, the Ultra Super Premium ice cream producer, today announced its launch of BlissBites(TM), a new Bon-Bon style product at Sam's Club nationwide through May, 2008. BlissBites(TM) feature SheerBliss pomegranate ice cream enrobed in a delicious cloak of real dark chocolate. BlissBites(TM) are a two-bite product and are the first in a line of different flavors to be offered by SheerBliss Ice Cream.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080303/CLM063LOGO )

"BlissBites(TM) are an exciting entry in our novelty line of ice cream," says Gary A. Barron, SheerBliss President. "Our customers have requested that we come out with a portion-controlled product to satisfy their urge for something sweet and delicious."

Sam's Club is now offering BlissBites(TM) throughout the entire chain with the first products hitting the shelves in March. "We are thrilled to introduce BlissBites(TM) at Sam's Club," said Barron. "They have embraced this product enthusiastically and we appreciate the support they have given to SheerBliss in developing BlissBites(TM)."

SheerBliss Ice Cream is best known for being the original ice cream company producing pomegranate ice cream. Their flavorful ice cream is made with 100% all natural pomegranate juice and not a blend of other fruit juices. "The dark chocolate we use on BlissBites(TM) is real gourmet chocolate and not a confectioner's coating. We want to offer our customers a product they can feel good about," says Barron.

Sam's Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Sam's Club opened its doors in Midwest City, Oklahoma in 1983. Today, Sam's Club serves more than 47 million U.S. members with locations nationwide, and in Brazil, Canada, China, Mexico and Puerto Rico. Sam's Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and club information is available at www.samsclub.com .

For more information about BlissBites(TM) or other SheerBliss(R) Ice Cream products, visit www.sheerbliss.com .

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Photo: http://www.newscom.com/cgi-bin/prnh/20080303/CLM063LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SheerBliss Ice Cream

CONTACT: Natasha Biasell of SheerBliss Ice Cream, +1-559-917-4476,
natasha@ivypublicrelations.com

Web site: http://www.sheerbliss.com/
http://www.samsclub.com/

2008-03-17 17:35:44 0314392 PRNEWSWIRE