Brand Consultancy Verse Group Helps Plymouth Rock Assurance Move Ahead of Market Deregulation

NEW YORK, March 19 /PRNewswire/ -- Verse Group is supporting Plymouth Rock Assurance with a fresh new brand identity system and website design ahead of deregulation of the Massachusetts auto insurance market. The deregulation opens possibilities for Plymouth Rock Assurance to launch new programs. The rebranding effort will play a vital role in engaging customers and agents with these new programs.

"In this changing market, auto insurance companies like Plymouth Rock Assurance need compelling brand stories and brand experiences to stay competitive," said Michael Thibodeau, Managing Partner of Verse Group. "We are working closely with Plymouth Rock to translate consumer insights into relevant actions and services."

Verse Group is creating a new brand identity system that transforms the look and feel of all Plymouth Rock communications. The branding is launching this month on the company's new website www.prac.com. The new site is centered on stories of "more assurance." The rebranding is extending to all marketing communications starting in the spring of 2008.

Verse Group is the independent brand consultancy that combines practical marketing experience with a storyteller's creativity. Our Narrative Branding(R) methodology is the proven strategic approach for companies seeking to make their marketing more effective. We help companies stage their brand stories through design, verbal and experiential identity. Our multinational clients include: Samsung, Marriott, Coldwell Banker, Dex, Kodak, Days Inn and NXP. Visit www.versegroup.com.

Contacts:

Lisa Merriam
Verse Group
lmerriam@versegroup.com
212-979-7500
cell 917-596-8011

Michael Thibodeau
Managing Partner
Verse Group
mthibodeau@versegroup.com
212-979-7500
cell 614-441-8207

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Michael Thibodeau
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=70187

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Source: Verse Group

CONTACT: Lisa Merriam, +1-212-979-7500, +1-917-596-8011, cell,
lmerriam@versegroup.com, or Michael Thibodeau, Managing Partner,
+1-212-979-7500, +1-614-441-8207, cell, mthibodeau@versegroup.com, both of
Verse Group

Web site: http://www.versegroup.com/
http://www.prac.com/

2008-03-19 17:26:59 0316755 PRNEWSWIRE