Profesiones sin Barreras(TM) Is a New Bilingual Vocational School From Lexicon(R) Marketing Group That Will Increase the Job Skills of the Hispanic Workforce
Bilingual Vocational School Dedicated To Helping The Hispanic Community Overcome Education And Employment Barriers LOS ANGELES, March 19 /PRNewswire/ -- Since 1974, the marketing giant Lexicon Marketing has been helping its Hispanic customers achieve the American dream through their pioneering English language learning product -- Ingles sin Barreras(R). Today, it announced the launch of its new, bilingual vocational school, Profesiones sin Barreras(TM), to help Hispanics realize yet another significant part of that dream -- job advancement.
Profesiones sin Barreras is a distance-learning institution dedicated to serving the vocational training needs of the adult Spanish-speaking community in the U.S. Approved and regulated by the Colorado Department of Higher Education, Private Occupational School Board, Profesiones sin Barreras offers bilingual diploma programs for careers in the most in-demand industries. Profesiones sin Barreras is committed to broadening the professional and financial opportunities available to the Spanish-speaking members of the American workforce. The School achieves its mission by appreciating the unique needs of its students and by offering programs that reflect current employment trends to ensure that its self-directed, distance-learning courses equip students with job skills essential for success. Profesiones sin Barreras' initial course offerings include Medical Office Assistant, Start Your Own Business, Construction, and Sales and Customer Service. Students can enroll over the phone or online and pursue their courses at their own pace.
"This company was founded on the belief that by providing Hispanics with the right tools and education, they can succeed and achieve their dreams for a better future," said Valeria Rico, President of Lexicon Marketing and Profesiones sin Barreras. "We are pleased to be able to offer our market a trustworthy, distance-learning school, that provides our students with a 100% bilingual choice for their educational needs." Profesiones sin Barreras provides students with dedicated support from academic advisors, tutors, and course instructors, all of whom are readily available to respond to any questions and concerns. Learning materials are created in bilingual, engaging, and accessible formats specially tailored to the needs of working adults. Profesiones sin Barreras will address a significant educational problem in the US by offering alternative solutions to the roughly 2M Hispanic youths who are high school dropouts in addition to the millions of Hispanic adults in the workforce who lack the skills to apply for the jobs most in demand. According to the US Department of Education, in October 2005 approximately 3.5 million 16 to 24-year-olds were not enrolled in high school and had not earned a high school diploma or GED. These dropouts accounted for 9.4% of the 16 to 24- year-old population. The percentage of Hispanics ages 16 to 24 who were dropouts is consistently higher than that of Whites or Blacks throughout their 33-year longitudinal study. While Hispanics born outside the US had the largest percentage dropout rate (36.5%), first and second generation Hispanic youth are also much more likely to be dropouts than were non-Hispanic youth (13.9% and 11.6%, respectively).(1) Although Hispanic workers have seen significant gains in employment over the past two years, the concentration of these jobs has been in relatively low-skill occupations. In 2004, 81% of new jobs for foreign-born Latinos and 76% of new jobs for native-born Latinos were in occupations requiring minimal formal education. In contrast, 64% of new jobs for native-born white workers were in occupations requiring a college degree or more. The average income of those aged 18-65 who have not completed high school was roughly $20,100 in 2005 v. $29,700 for those who had completed their high school education including those with a GED. This difference in earnings potential and disparity in educational outcome foresees a long term widening of the gap between Hispanics and other ethnic groups in terms of earnings potential. Industries with Highest Growth: Employment Distribution Non-Hispanics Source: Pew Hispanic Center, Latino Labor Report, 2004. Education Cluster of Hispanic Workers (in thousands) Employment 2004 Total % Native % Foreign % High School/ High School/ Some College/ College 992 6% 666 8% 326 3% Total 17,951 100% 8,137 100% 9,814 100% Source: Pew Hispanic Center, Latino Labor Report, 2004. Given these statistics, there is a clear need to provide educational resources to Spanish speakers to help enhance their earnings potential and move them into higher-skill and higher paying occupations. One avenue of career enhancement or career change for many is post-secondary vocational education. While readily available in the general English-speaking market, there has been no major provider of such services to Spanish dominant or bilingual learners. Profesiones sin Barreras will fill that gap with culturally relevant, easy to use, state of the art learning materials to help Hispanics achieve their goals. Profesiones sin Barreras is headquartered in Westminster, Colorado. For more information, contact Ian Creager at (303) 428-4977.
ABOUT LEXICON MARKETING Lexicon Marketing Group is the developer and marketer of Ingles sin Barreras(R), the world's best selling video-based English learning program. Ingles sin Barreras is Spanish for "English without Barriers" which summarizes our approach to the Hispanic market. Our mission is to enrich the lives of Hispanic families by offering opportunities in the areas of education, well- being and financial prosperity. Our current product and service portfolio includes: Ingles sin Barreras, THE English language learning product for Spanish speakers; Disney's World of English, a children's literacy and English language course; Olympia(TM) Housewares and Bienestar sin Barreras(TM), a healthy, cookware system that comes with an educational course on wellness and nutrition; Computacion sin Barreras(TM), a computer learning course that is sold along with a computer; Viva sin Barreras(R), a catalog of products to enhance the lives of Hispanic families; Seguros sin Barreras(R), offering quality insurance products; and Credito sin Barreras(R), offering innovative financing products to meet our customers needs. Today, Lexicon continues to eliminate barriers and contribute to the advancement and achievement of Hispanics in the United States and abroad both through our businesses as well as through our non-profit foundation, the Sin Barreras Foundation(TM). For more information about Lexicon visit http://www.lexiconmarketing.com/. Contact: (1) Laird, J., DeBell, M., Kienzl, G., and Chapman, C. (2007). Dropout Rates in the United States: 2005 (NCES 2007-059). U.S. Department of Education. Washington, DC: National Center for Education Statistics. Retrieved January 31, 2008 from http://nces.ed.gov/pubsearch. First Call Analyst:
CONTACT: Karissa Price, Vice President, Growth Initiatives, Lexicon Web site: http://www.lexiconmarketing.com/
2008-03-19 20:02:24 0316800 PRNEWSWIRE
HOME || Press Release Archive || © Leigh Media Corporation || Terms of Use || Privacy Policy || Publish Your Press Release Here |