Hachette Will Publish Ty Pennington At Home Quarterly in 2008
- Issue hits newsstands March 25 - NEW YORK, March 25 /PRNewswire/ -- Jack Kliger, CEO and President Hachette Filipacchi Media U.S. has announced that Ty Pennington At Home will be published as a quarterly, with the 2008 debut issue hitting newsstands March 25. The magazine will sell for $4.99 with an initial distribution of 400,000. The magazine offers Pennington's solutions to the many and varied decorating and remodeling challenges facing today's homeowners. The debut issue of Ty Pennington At Home, published in May 2007 was recognized as one of the hottest launches of the year by MIN magazine.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080325/NYTU084) "Ty Pennington has enormous personal appeal to a large American audience, and, judging from the good performance of the first issue last year, we expect this magazine to sell well both on the newsstand and through subscriptions," said Kliger.
"I am very excited that the first issue was such a huge success. The positive feedback has been incredible. I'm stoked that the magazine will be quarterly this year and that the ideas in it are inspiring people to try new things. It's a dream come true," said Pennington. Advertisers include Sears, Kohler, Kraftmaid, CaesarStone and Shire- Daytrana. The magazine's content will be featured on PointClickHome.com (www.pointclickhome.com) HFM U.S.'s website which included all of the company's shelter brands including ELLE Decor, Metropolitan Home, and the Woman's Day Special Interest Publications.
About Hachette Filipacchi Media U.S. Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and Special Interest Publications Group); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardere's ( CONTACT: Anne Janas, +1-212-767-5810, ajanas@hfmus.com, or Jill Simmons, Web site: http://www.hfmus.com/
2008-03-25 09:26:46 0319573 PRNEWSWIRE
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