Kodak Enhances Digital Picture Frame Portfolio, Adding a New Dimension to the Photo Sharing Experience

Latest Additions to Family of Frames Boast New Quick Touch Border and a Range of Features for Simple Sharing of Pictures and Videos

ROCHESTER, N.Y., March 27 /PRNewswire-FirstCall/ -- Eastman Kodak Company (NYSE:EK) today announced an enhanced Digital Picture Frame portfolio that will bring consumers a more personalized and intuitive picture viewing experience. Available in 10-inch and 8-inch multimedia, and 7-inch standard photo versions, these sleek and stylish frames host a suite of features including the newly announced Quick Touch Border, as well as accessories for enhancing your home.

-- Control of the frame has never been easier with Quick Touch Border that
allows for simple operation with a touch or slide of your finger, while
leaving the screen fingerprint and smudge-free.

-- Transferring pictures from your PC to your KODAK EASYSHARE Digital
Picture Frame is even more effortless with the new KODAK EASYSHARE
Digital Display Software. In addition to organizing and editing your
pictures, this software makes it easy to move your favorite pictures
and slideshows from a computer directly onto the frame.

-- Kodak's Digital Picture Frames display images in HD format (16:9 aspect
ratio). The screens are color tuned to Kodak's standards and use KODAK
Color Science for vibrant colors and pleasing skin tones-displaying
pictures in brilliant color and crisp detail.

"Kodak's acclaimed and industry-leading Digital Picture Frames let consumers bring their favorite memories to life, releasing them from a computer and displaying them in brilliant quality in the home or office," said John Blake, general manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "With the addition of Quick Touch Border, Kodak has made the consumer experience even more intuitive and engaging."

To customize the frame to match your home's d=E9cor, two decorative mattes are included, in Cranberry Red and Silver colors. In addition, optional KODAK Digital Frame Faceplates are available in Mahogany with a gold matte, Silver with a blue matte, Black Shadowbox with a champagne matte, and Espresso Shadowbox with a black matte. Easy to change, the faceplates snap onto the frame and update the look to suit your own personal style.

KODAK EASYSHARE Digital Picture Frame Features
-- The KODAK EASYSHARE M820 and M1020 Frames display crisp, vibrant images
and video on 8-inch and 10-inch (diagonal) screens, respectively. Set
up is a snap and with an illuminated Quick Touch Border and Kodak's
unique scrolling feature; you can easily scroll through your images
with a simple slide action. Your favorite MP3 songs can be played
through built-in speakers, bringing a special dimension to any picture
slideshow. Enjoy any JPEG picture, most video types (MPEG 1 and 4) and
MP3 music using all the popular memory card formats (CF, SD, MMC, xD
and MS). Boasting 128MB of internal memory, the frames can store up to
300 pictures and even more pictures when using the two convenient
memory card slots or by copying digital files from a digital still
camera, home PC, or USB Jump Drive.

-- The KODAK EASYSHARE P720 Frame features a 7-inch (diagonal) high- quality viewing screen and Quick Touch Border. In addition to USB flash
drive compatibility, the KODAK EASYSHARE P720 offers SD, MMC, xD, and
MS card slots, plus an additional SD slot to configure your frame with
the amount of memory you want. The frame is not limited to tabletop
display thanks to a new sleek white cord design, which allows for easy
and neat mounting to walls.

Pricing and Availability

All KODAK products listed in this release will be available at retail and online at Kodak.com. Recommended pricing is available at www.kodak.com.

KODAK EASYSHARE Software Digital Frames Edition, with Digital Display Software, will be available with all EASYSHARE Digital Picture Frames and free to download from kodak.com.

About the KODAK EASYSHARE System

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE Digital Photography System, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of digital cameras, picture frames, online services, software, inkjet and thermal photo papers, and accessories-making picture taking, sharing and archiving effortless. All KODAK EASYSHARE Digital Picture Frames announced today include the latest version of KODAK EASYSHARE Software Digital Frames Edition, with Digital Display Software, featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 7.0 Software now includes direct access to KODAK Gallery, making it simple to find albums stored online. The new KODAK EASYSHARE Software Version 7.0 can be downloaded for free. Further information on all KODAK EASYSHARE Products can be found at www.kodak.com

About Eastman Kodak Company

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com, and our blogs: 1000words.kodak.com, and 1000nerds.kodak.com.

Editor's Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at
2008

Kodak and EasyShare are trademarks of Kodak.

First Call Analyst:
FCMN Contact:

Source: Eastman Kodak Company

CONTACT: Ilana Shenitzer, Ketchum, +1-646-935-4169,
ilana.shenitzer@ketchum.com; Nancy Carr, Kodak, +1-585-503-5240,
nancy.carr@kodak.com

Web site: http://www.kodak.com/
http://www.kodak.com/
http://www.1000words.kodak.com/
http://www.1000nerds.kodak.com/
http://www.kodak.com/go/RSS
http://www.kodak.com/go/podcasts

2008-03-26 23:05:37 0320664 PRNEWSWIRE