Ariela-Alpha International, LLC Selects BlueCherry(R) End-to-End Enterprise Suite

Enhances Visibility and Improves Process Efficiencies

NEW YORK, March 27 /PRNewswire/ -- Computer Generated Solutions, Inc. today announced Ariela-Alpha International has selected BlueCherry Enterprise Suite by CGS, a comprehensive fully integrated end-to-end enterprise application designed for the apparel industry, to continue the process of fully automating their global operations.

Ariela-Alpha International, LLC, a privately-held global manufacturer of branded and private label intimate apparel, experienced tremendous growth over the last several years and required improved visibility to critical data across its supply chain in order to streamline efficiencies across planning, design, merchandising, sales, manufacturing, distribution and production.

"We evaluated a number of competitive offerings in the marketplace and chose BlueCherry Enterprise Suite to support our explosive growth and continued superior service to our customers and the consumer," said Barry Graff, Vice President, Global Supply Chain & Technology. "With our continued growth and expansion, the ability to manage real-time information will allow us to increase value to our business partners. We expect to be able to provide reliable transparency into our supply chain with the implementation of the BlueCherry Enterprise Suite. This improved flow and visibility of quality information, will help us continue to reduce lead time and inventory costs while maximizing order fulfillment to our customer" continued Graff.

By allowing clients to control their business in a management-by-exception manner, BlueCherry is a flexible solution that is optimized for leading fashion, apparel, accessory, and footwear brands to meet globalization requirements and sourcing demands.

BlueCherry by CGS is a comprehensive, integrated suite encompassing ERP, supply chain management, EDI, chargeback control, collaborative sourcing, PLM, financial management, and business intelligence. Tailored to accelerate time to market, manage inventory, reduce supply chain costs, and increase profitability, the BlueCherry Enterprise Suite also provides a broad range of modules integrated for flexibility and enhanced performance.

For more information on BlueCherry by CGS, visit www.bluecherry.com.

About Ariela-Alpha International, LLC

Ariela Alpha International, LLC (AAI) is a privately held global manufacturer of nationally branded and private label intimate apparel and sleepwear. AAI has recently launched Smart & Sexy(TM), their first proprietary lingerie brand (www.smartandsexy.com). Licensed brands include Badgley Mischka Lingerie, an Iconix brand; HUE intimates, a Kayser-Roth brand; l.e.i. intimates, a Jones Apparel Group brand; No nonsense intimates, a Kayser-Roth brand and Fruit of the Loom intimates. Through private label AAI also partners with the best known retailers in the world including (but not limited to) Wal-Mart, Sears, Kohl's and JCPenney to create beautiful intimate apparel for all channels of distribution.

About CGS

For twenty five years, Computer Generated Solutions, Inc. (CGS) has enabled global organizations to build competitive advantages by delivering cross- industry expertise and technology solutions on multiple platforms. CGS offers end-to-end, technology-enabled business solutions and services including ERP, CRM, PLM, PSA, mobility, messaging, system integration, infrastructure, outsourcing services including software and application development, learning, training, staffing, help desk. CGS is headquartered in New York City and maintains a worldwide presence with 20 locations in North America, Europe and Asia. For more information visit us at www.cgsinc.com.

Companies or products mentioned in this release are registered trademarks or trademarks of their respective holders.

First Call Analyst:
FCMN Contact:

Source: Computer Generated Solutions, Inc.

CONTACT: Valerie Brodie, Vice President, Global Marketing of Computer
Generated Solutions, Inc., +1-212-261-2074, vbrodie@cgsinc.com

Web site: http://www.cgsinc.com/
http://www.bluecherry.com/
http://www.smartandsexy.com/

2008-03-27 15:58:17 0321768 PRNEWSWIRE