Affinity Mobile Appoints Wireless Industry Veteran Todd Achilles as Managing Director

Achilles to Lead Affinity Mobile's MADE Solution Focused on Delivering Mobile Financial Services to the Underbanked Population Around the World

DALLAS, April 1, 2008 /PRNewswire/ -- Affinity Mobile, a global provider of mobile financial services focused on prepaid and underbanked subscribers, today announces that Todd Achilles has joined the organization as managing director. In this role, Achilles leads the end-to-end development and deployment of Affinity Mobile's MADE solution. MADE provides easy to deploy mobile wallet, mobile payment and mobile transfer services to network operators, financial institutions and retail merchants. With MADE enabled mobile financial services, these industry segments can offer new services that help the underbanked to more easily manage their money at a lower cost.

"As a recognized leader with extensive knowledge and relationships across the wireless industry, Todd Achilles is an incredible asset to Affinity Mobile," said John W. Carney, chief executive officer for Affinity Mobile. "We are confident his leadership and strategic thinking will further our mission to empower the underbanked population around the world with invaluable mobile financial services."

"Mobile Financial Services delivered to the world's underserved have the potential to dramatically change the quality of life for people in developed and developing economies," said Todd Achilles, managing director for Affinity Mobile. "When you provide people at the bottom of the pyramid the chance to have basic banking services on their mobile phone, they are no longer trapped by high fees of the cash-based economy and can begin to save and build equity. I consider myself very lucky to have this opportunity to join such an experienced team and further this important mission."

Achilles has expertise in mobile applications, network operations and phone manufacturing. Prior to Affinity Mobile, Achilles served as the general manager for HTC Corporation, the world leader in smartphones, where he led HTC's business in North and Latin America. Before HTC, Todd spent four years at T-Mobile USA in sales, engineering, product development and marketing roles. His last role was executive director for handset product management, where he managed the requirements, selection process and retail positioning for T-Mobile's handset portfolio, guiding a $2 billion annual spend.

About Affinity Mobile

Affinity Mobile provides mobile financial services to the underserved around the world. Affinity's MADE platform enables secure mobile transactions and offers turnkey managed services for customers such as mobile network operators, financial institutions, retail merchants and remittance companies in order to provide faster time to market, with reduced risk and greater profitability. For more information about Affinity Mobile, visit www.affinitymobile.com.

MEDIA & ANALYST CONTACTS
Sundrop Media
Erica Garver, 971-570-3291 or EricaG@sundropmedia.com
Christy Caplan, 503-412-8850 or ChristyC@sundropmedia.com
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Source: Affinity Mobile

CONTACT: Erica Garver, +1-971-570-3291, EricaG@sundropmedia.com; or
Christy Caplan, +1-503-412-8850, ChristyC@sundropmedia.com, both of Sundrop
Media

Web site: http://www.affinitymobile.com/


2008-03-31 23:08:14 0324155 PRNEWSWIRE

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