The Glenlivet Challenges Men to Go Without Pants
Annual Fundraiser Calls Upon Men To Wear Kilts To Work NEW YORK, April 2, 2008 /PRNewswire/ -- It may come as a surprise, but wearing a skirt is the ultimate sign of masculinity. The kilt, designed for men heading into battle and braving inclement weather and terrain, may be the last word in manly garb. Though most men only feel like they're marching headlong into the fray of battle during the workweek, on April 3, 2008, The Glenlivet will encourage men everywhere to revive this gallant tradition by wearing a kilt to work for charity on Wear A Kilt To Work Day. As The Glenlivet's Master Distiller Jim Cryle notes, "A man in kilt is a man and a half," and businessmen are no exception.
Wear A Kilt To Work Day falls during Tartan Week, an annual holiday that recognizes the contribution made by generations of Scottish Americans to the foundation and prosperity of the United States. This year, The Glenlivet is hoping that boardrooms, sidewalks, and elevators across the country are once again filled with men in kilts, regardless of their ancestry. For every individual that faces up to the challenge, their employer will donate at their discretion to Direct Relief International, a charity organization that provides support around the world during times of disaster. The group was instrumental in aiding the victims of the storms in the Southeast U.S., and providing humanitarian relief to Kenya and Sudan. In addition, The Glenlivet will personally challenge high-profile public personalities to don a kilt on Wear a Kilt to Work Day.
"Wear A Kilt To Work Day was a huge success last year," says Ron Zussman, Brand Director for The Glenlivet. "It was incredibly uplifting to see people embrace a deep-rooted tradition from another culture and wear their tartan with pride. We anticipate an even greater turnout this year." Interested companies can sign up to participate at http://www.wearakilt.com/. The website will feature a detailed Q&A as well as information about the program and the charity. The Glenlivet is the bestselling Single Malt Scotch Whisky in the United States and serves as a benchmark for other single malts. It is considered a perfectly balanced malt and retains a dedication to quality that has been observed for over 200 years.
About Pernod Ricard USA Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: www.AcceptResponsibility.org Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world's #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company's sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S. Pernod Ricard USA's leading brands include Kahlua(R) Liqueur, Chivas Regal(R) Scotch Whisky, Seagram's Extra Dry Gin(R), Malibu(R) flavored Rum, Stolichnaya(R) Vodkas, Jameson(R) Irish Whiskey, The Glenlivet(R) Single Malt Scotch Whisky, Wild Turkey(R) Bourbon, Beefeater(R) Gin, Hiram Walker(R) Liqueurs and Martell(TM) Cognac, as well as Jacob's Creek(R) and Brancott Estate(R) wines, Perrier-Jouet(R) Champagne, GH Mumm(R) Champagne and Mumm Napa(R) wines, and Pernod(R) and Ricard(R) Liquors. First Call Analyst:
CONTACT: Seine Kim, skim@ttc-pr.com, Sara Bigelow, sbigelow@ttc-pr.com, Web site: http://www.wearakilt.com/
2008-04-02 17:06:06 0326881 PRNEWSWIRE
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