Primary Residential Mortgage, Inc. Hires Greg Frost as Vice President of National Training

SALT LAKE CITY, April 2, 2008 /PRNewswire/ -- To provide expert marketing guidance and strategies to its branches, Primary Residential Mortgage, Inc. (PRMI) has hired Greg Frost as its Vice President of National Training. Frost will retain his position managing Frost Mortgage Banking Group, a division of PRMI. At PRMI, Frost will focus on training the company's 170 branches in sales, business development, business management, and relationship building, among other responsibilities.

"I can't tell you how excited we are to have somebody of Greg's caliber join our team," says Dave Zitting, President and CEO of PRMI. "He will be an extremely valuable asset in helping our branches grow and navigate through today's mortgage landscape. Greg's vast experience and personal success in the industry uniquely positions him to help our branch managers and loan officers become highly effective professionals."

After spending several years in the savings and loan business, Frost started in the mortgage industry in 1985. By 1991, he opened his own mortgage company, Frost Mortgage Banking Group. The company now operates 17 locations in 4 states. In New Mexico, the company does business as Frost Mortgage Banking Group, Charter Funding, Lending Solutions, Harvard Mortgage, High Desert Mortgage, and Albuquerque Lending; in Arizona, as PRMI, Inc. (FN); and in Utah and California as Primary Residential Mortgage, Inc.

As a mortgage originator, Frost has been the top originator in New Mexico since 1985. He has been consistently ranked by Mortgage Originator Magazine as one of the top-20 loan originators in America and is noted as the industry's first billion dollar originator.

Frost is an active speaker and consultant, and he regularly appears and trains at over 50 conferences a year. He also works as the Vice President of New Content Development for Loan ToolBox(TM), a marketing resource for mortgage professionals. His ACTion Marketing Plan has been embraced and implemented by thousands of loan originators across America.

ABOUT PRMI

Headquartered in Salt Lake City, Utah, Primary Residential Mortgage, Inc. (PRMI) was founded by Dave Zitting, Jeff Zitting, and Steve Chapman in 1998. Since its inception, PRMI has evolved into a nationwide multi-billion dollar operation with 800 employees working in over 150 Branches. The company is licensed in 47 states. Branches operate under the PRMI brand or as DBAs as part of PRMI's Division program. Serving all segments of the market, PRMI is a privately-held, debt-free company that focuses primarily on the retail production of traditional mortgage products.

CONTACT INFORMATION

Dave Zitting
President and CEO
Primary Residential Mortgage
800-255-2792 ext. 1057
http://www.davezitting.com/
Greg Frost
Vice President of National Training
Primary Residential Mortgage, Inc.
505-271-7541

First Call Analyst:
FCMN Contact:

Source: Primary Residential Mortgage, Inc.

CONTACT: Dave Zitting, President and CEO, 1-800-255-2792, ext. 1057, or
Greg Frost, Vice President of National Training, +1-505-271-7541, both of
Primary Residential Mortgage, Inc.

Web site: http://www.davezitting.com/
http://www.branchpartner.com/

2008-04-02 17:38:17 0326898 PRNEWSWIRE