High Gold Prices Affect Consumer Trends in the Fine Jewelry Market

Despite Tuesday's Drop in Gold Prices, Recent Increases Have Already Influenced Gold Jewelry Trends According to Heavenly Treasures Jewelry; Consumers Are Showing a Greater Interest in Lighter and Mor

ALLENHURST, NJ -- (MARKET WIRE) -- 04/02/08 -- Heavenly Treasures Jewelry, a recognized cataloger and online retailer of fine jewelry, has noticed a recent shift in gold chain trends which they credit to the recent peaks in gold prices. Consumers are no longer purchasing as many thick gold chains, and are instead opting for more elegant chains. Jewelers are answering this consumer call with lighter, but strong, options such as snake chains, box link pendant necklace chains, and wheat chains.

"With gold prices on the high end, many consumers simply can't afford thick chains," says Helen Beyda, Product Manager of Heavenly Treasures. "They've moved to buying gold chains with a more subtle appearance, that can still hold up to regular wear. We expect this trend to continue, and we're excited to offer a variety of gold chains imported from Italy, which we still feel are the best in the world."

Gold chains are traditionally popular, often worn alone or as pendant necklace chains. Heavenly Treasures Jewelry offers many types of gold chains and necklaces, as well as pendants to accompany them. Gold chains are available in 14K & 18K styles for both men and women, and in a diverse price range, making them an affordable option for anyone wanting to add a classic touch to their jewelry collection.

About Heavenly Treasures Jewelry

The New Jersey-based Heavenly Treasures Jewelry is a world-recognized online retailer and cataloger of fine jewelry in the US and Canada. Founded in 1993, Heavenly Treasures has distributed tens of millions of fine jewelry catalogs since the company's launch. The online store is one of the most popular jewelry retail sites on the Web, with a combination of modern and traditional fine jewelry designs. Heavenly Treasures offers something for everyone, from staples like a wide gold chain assortment to the company's promise ring collection.

For more information about Heavenly Treasures' gold chains collection, please visit http://www.heavenlytreasures.com/gold-chains.html, or contact: Helen Beyda 732-531-8040

2008-04-02 17:56:19 0326903 MARKETWIRE