MarketTools Online Press Conference Introduces TrueSample, Research Industry's First Quality-Assured Online Sample

SAN FRANCISCO, CA -- (MARKET WIRE) -- 04/04/08 --

WHAT: With online market research now influencing billions of dollars in marketing and product decisions, organizations must be certain research insights are based on quality data from real people. In response to a clear industry need, MarketTools is taking a leading role with the introduction of TrueSample(TM), a breakthrough in the market research industry to objectively and measurably improve the quality of online sample. Bringing the same real-time technologies that help prevent credit card fraud and identity theft to the world of online market research for the first time, TrueSample combines patent-pending technology and industry-leading methodology to validate and ensure survey respondents are real, unique and engaged. MarketTools is applying these technologies not only to its own ZoomPanel(TM), a nationally representative online panel of more than 2.5 million individuals, but also to the panels of its Certified Partner network, raising the quality of survey data industry-wide.

During this online press conference, MarketTools and Luth Research will be on hand to provide all interested parties with a thorough overview of TrueSample, how the technology works, how it is a critical addition to the online market research lifecycle, and how TrueSample helps companies better leverage online research results and make more informed business decisions.

WHEN: Tuesday, April 8, 2008, 8:00 AM PDT/ 10:00 AM CDT/ 11:00 AM EDT

WHERE: To attend this online press conference, please view the presentation via http://meetingone.acrobat.com/schwartz/. For the audio accompaniment, please dial (866)504-5250, and enter room number 781926 when prompted.

WHO: Participating in the online press conference will be:

-- John Ouren, MarketTools executive vice president and general manager of panels and communities -- Roseanne Luth, president of Luth Research, a MarketTools' TrueSample Certified Partner

WHY: In 2008, Inside Research estimates that companies worldwide will invest more than $4.3 billion in online market research. In particular, the market for online panels is "soaring," according to Forrester Research, up to 42 percent of the total online market research spend in 2007 (from only 18 percent in 2006) as more and more companies move their market research spend exclusively online. Now, with millions of consumers participating in online market research studies, there is a fundamental issue: how to ensure confidence in the quality of online respondents and responses. MarketTools addresses this issue head on with TrueSample and sets a new standard for quality in online market research, dramatically improving the ability for companies to gain insights and make more confident decisions.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com.

MarketTools Media Contact: Marisa Dulyachinda or Gina Titus Schwartz Communications (415) 512-0770 markettools@schwartz-pr.com

2008-04-04 18:12:55 0328705 MARKETWIRE