Holiday Equity Generates Over $1 Billion for Timeshare Developers

SEATTLE, April 7, 2008 /PRNewswire/ -- Holiday Equity, a timeshare resort services company, announced today that since 1992, it has generated $1.2 billion for resort partners through its Equity Exchange program.

"Our Equity Exchange program allows timeshare developers to sell to existing timeshare owners," said Rick Fernandez, Director of Resort Services for Holiday. "Many times owners find another resort they like better, but don't want to own two timeshares. With our Equity Exchange, buyers can use the Vacation Equity(R) in their old timeshare to upgrade to a new resort without having to deal with selling the old membership. We call it 'Trade-In and Trade-Up.'"

Holiday Equity, part of the Holiday Group, one of the largest and most respected timeshare companies in the US, developed the Equity Exchange program to overcome the difficulties owners often face when trying to sell an existing timeshare membership.

"We're extremely pleased with the success of the Equity Exchange," said David Skinner, president of Holiday Group, "but there is still a lot of opportunity for growth. Today's timeshare owners are looking for a better fit with their vacation needs, and Holiday Equity is helping them find it. I expect that $1.2 billion number to increase substantially as we continue to add new partners."

Holiday Equity currently has over 125 timeshare resort partners.

"With hundreds of timeshare companies competing worldwide," said Fernandez, "the Equity Exchange gives our resort partners a valuable marketing edge. We give them the training and resources they need to ensure the program works for them. It's obviously been working."

Holiday Equity, the Trade-In & Trade-Up!(R) company, is a subsidiary of Holiday Group. For more information, please contact Rick Fernandez, Director of Resort Services, at 1-800-704-0307 ext. 1198, or visit http://www.meetholiday.com/.

First Call Analyst:
FCMN Contact:

Source: Holiday Group

CONTACT: Geoff Klein, Marketing Director of Holiday Group,
1-800-597-9345, geoff@holidaygroup.com

Web site: http://www.holidaygroup.com/
http://www.meetholiday.com/

2008-04-07 19:20:02 0330122 PRNEWSWIRE