Having Penetrated Israel's Domestic Telephony Market, 012 Smile.Communications Prepares for its Next Goal: Entering Israel's Cellular Market

At a Press Conference Held During a Visit by Israel's Minister of Communications to the Company's Headquarters CEO Stella Hendler Presented 012 Smile's Vision and Strategy for Entering Israel's Cellul

PETACH TIKVA, Israel, April 13/PRNewswire-FirstCall/ -- Internet Gold - Golden Lines ltd (NASDAQ Global Market and TASE: IGLD)
announced today that during a visit of Israel's Minister of Communications,
Mr. Ariel Atias, to the offices of its subsidiary, 012 Smile.Communications
Ltd. (NASDAQ Global Market and TASE: SMLC), 012 Smile's CEO, Ms. Stella
Handler, presented the company's vision and strategy for entering Israel's
cellular market that is based on three primary technologies:

- Virtual cellular services (MVNO-Mobile Virtual Network Operator)

- Mobile WiMAX

- Mobile VoB (Voice Over Broadband) solutions: VoB-over-Cellular and
VoB-over-WiFi

During the visit, 012 Smile demonstrated to the Minister of
Communications its innovative solutions, including cellular calls delivered
via VoB-over-Cellular and VoB-over-WiFi technology.

Commenting on her presentation, Ms. Handler said, "Assuming
that the Ministry of Communications grants us the necessary terms and
licenses, we believe that we will be able, by combining MVNO, Mobile WiMAX
and Mobile VOB technologies, to enter Israel's cellular market as a new
player, supplying customers with cellular communications services that are
attractive in terms of price and advanced mobile functionality."

About Internet Gold

Internet Gold is one of Israel's leading communications groups
with a major presence across all Internet-related sectors. Its 72.4% owned
subsidiary, 012 Smile.Communications Ltd., is one of Israel's major Internet
and international telephony service providers, and one of the largest
providers of enterprise/IT integration services. Its 100% owned subsidiary,
Smile.Media Ltd., manages a growing portfolio of Internet portals and
e-Commerce sites.

Forward-Looking Statements

This press release contains forward-looking statements that
are subject to risks and uncertainties. Factors that could cause actual
results to differ materially from these forward-looking statements include,
but are not limited to, general business conditions in the industry, changes
in the regulatory and legal compliance environments, the failure to manage
growth and other risks detailed from time to time in Company's filings with
the Securities Exchange Commission. These documents contain and identify
other important factors that could cause actual results to differ materially
from those contained in our projections or forward-looking statements.
Stockholders and other readers are cautioned not to place undue reliance on
these forward- looking statements, which speak only as of the date on which
they are made. We undertake no obligation to update publicly or revise any
forward-looking statement.


For further information, please contact:

Mor Dagan - Investor Relations,
mor@km-ir.co.il / Tel:+972-3-516-7620;

Ms. Idit Azulay, Internet Gold,
idita@co.smile.net.il / Tel: +972 -72-200-3848.

Source: Internet Gold

For further information, please contact: Mor Dagan - Investor Relations, mor@km-ir.co.il / Tel:+972-3-516-7620; Ms. Idit Azulay, Internet Gold, idita@co.smile.net.il / Tel: +972-72-200-3848.


2008-04-13 11:52:23 0334248 PRNEWSWIRE

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