Morlex Acquires Ad Authority(R) to Form Ad Authority Group, Inc.
SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace.
In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Jason Kulpa, Ad Authority's CEO who became the CEO of Morlex following the acquisition.
Ad Authority was represented by Andrew M. Apfelberg of Rutter Hobbs & Davidoff Incorporated, and Morlex was represented by Jane Greyf and Martin P. Russo of Nixon Peabody LLP in connection with the acquisition.
About Ad Authority, Inc. Ad Authority(R) is a San Diego-based internet marketing firm that reaches millions of consumers through proprietary technology reaching 90% of Internet users through email, portals, SEO technologies, voice broadcasting and advertising network affiliations. LeadX, the company's proprietary lead management software, enables users to more effectively manage higher volumes of leads and maximize ROI and marketing efficiency. Ad Authority(R) was recently acquired by Morlex, Inc. (BULLETIN BOARD: MORX) with plans to change its name to the Ad Authority Group. For more information about Ad Authority(R), please visit: http://www.adauthority.com/. About Morlex, Inc. Morlex, Inc. (BULLETIN BOARD: MORX) operates as an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. Morlex also specializes in Internet sales, pay-per-click, and Internet advertising through approximately 1,000 owned domains. First Call Analyst:
CONTACT: Kevin Popovic, +1-412-721-3976, kp@ideahaus.com; or Ray Web site: http://www.adauthority.com/
2008-04-16 20:27:53 0338160 PRNEWSWIRE
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