Fresh & Easy Rolls Out the Green Carpet for Earth Day
Grocer gives away 'bag for life,' launches new green building Web page and joins The Climate Registry EL SEGUNDO, Calif., April 21 /PRNewswire/ -- Fresh & Easy Neighborhood Market today announced a series of initiatives in celebration of Earth Day. On Tuesday, the company plans to give away reusable "bags for life" at all Fresh & Easy stores and unveil a dedicated green building Web page. The company also announced it recently joined a national greenhouse gas disclosure group, The Climate Registry, as a "founding reporter."
(Photo: http://www.newscom.com/cgi-bin/prnh/20080421/AQM547) Bag for Life. In celebration of Earth Day, Fresh & Easy will bag customers' groceries in reusable "bags for life" for free on Tuesday. The "bag for life" is larger and more durable than a standard grocery bag and, if damaged, the company will replace the bag for free, forever. These bags are made with recycled material and are 100% recyclable. Fresh & Easy offers its customers two different types of reusable bags, including a $2.50 canvas bag and the plastic "bag for life," which retails for $.20.
Green Building Web Page. On Tuesday, Fresh & Easy will also launch a Web page dedicated to the company's green building initiatives. The site will highlight Fresh & Easy's green building practices and incorporate a real time green energy meter from its 500,000 sq. ft. solar panel on its Riverside, CA distribution center. The installation was built by Solar Integrated, a Los Angeles company, and is one of the largest of its kind in the world. The solar panels power about 30% of the energy used at the entire facility. http://www.freshandeasy.com/greenbuilding The Climate Registry. Fresh & Easy has joined The Climate Registry (TCR), an organization that builds and expands the greenhouse gas measurement and accounting work of the California Climate Action Registry, a California-based voluntary greenhouse gas reporting organization of which Fresh & Easy is already a member. TCR extends a common carbon footprint reporting standard across North America. For more information on TCR, please visit http://www.theclimateregistry.org/. "We all have a responsibility to put thought into our impact on the environment," said CEO Tim Mason. "At Fresh & Easy, we take this responsibility seriously, and strive to be good stewards of the environment. Collectively, we all can make a big difference." Fresh & Easy is also partnering with Leadership in Energy and Environmental Design (LEED) to demonstrate its commitment to build energy efficient and sustainable buildings. http://www.usgbc.org/LEED More information on Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com/. First Call Analyst: Photo: http://www.newscom.com/cgi-bin/prnh/20080421/AQM547
CONTACT: Brendan Wonnacott, +1-916-554-3466, cell, +1-310-384-3833 Web site: http://www.freshandeasy.com/
2008-04-21 17:47:09 0341176 PRNEWSWIRE
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