Learn How To Get Women Fired Up About Your Brand During M2W(R)-The Marketing To Women Conference

HARTFORD, Conn., April 22 /PRNewswire/ -- How does a brand go from basic commodity status to a 'must-have' that women seek? It's all about passion. "Companies should strive to inspire women through their brands," says Stephanie Ouyoumjian, SVP, Director of Strategy for Publicis USA. Ouyoumjian will be one of several presenters sharing her insights into how companies can get women fired up about their brands during the 4th Annual M2W(R)-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center.

As society continues to change and new consumer groups emerge, finding the passions of women will not always be easy for today's brand executives. "The Millennial Woman may be a challenge for some brands," says Gigi Carroll, SVP, Group Creative Director for Draftfcb and M2W(R) presenter. "Her passions are not dictated by others, but set by her own expectations. She is not content with one label, but aspires to be many." Carroll will be giving brands an inside look at the exciting and often unconventional lives of today's twenty- somethings.

"Our latest research among women suggests that they have begun to redefine 'high society' by adopting a very contemporary and unconventional set of status symbols that promise to move and motivate the women's marketplace," says Holly Jarrell, SVP, Director of Insight Creation for MS&L, NY. "Learning how to how to leverage the new status symbols in women's daily and digital lives is key to a brand's success both in the online and off-line worlds."

M2W(R) is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women's market. Glam Media is the Exclusive Presenting Sponsor of M2W(R) with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge. SheSpeaks is a Workshop Sponsor, b.happybags is a Breakfast Sponsor, MS&L, Pink Tank, and The Style Network are Break Sponsors and Publicis is a Lunch Sponsor. Snippies is the Video Journalism Resource. PINK magazine and Fast Company are Media Sponsors and Getty Images is the Imagery Resource.

M2W(R) is produced by PME(R) Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W(R).

Contact:

Patti Minglin - 630.209.2524 - pminglin@comcast.net

Source: PME Enterprises

CONTACT: Patti Minglin of PME Enterprises, +1-630-209-2524,
pminglin@comcast.net

Web site: http://www.m2w.biz/

2008-04-22 20:18:21 0342659 PRNEWSWIRE