dotMobi Offers Prime Selection of Generic Internet Domain Names to Spur Mobile Web Growth

16 .mobi premium names to be made available at Moniker's T.R.A.F.F.I.C. East Auction on May 23, 2008

DUBLIN, Ireland and WASHINGTON, April 28 /PRNewswire/ -- As part of its ongoing series of unique methods of allocating Internet domain names, dotMobi -- the company behind the .mobi web address for mobile phones -- is bringing 16 "premium names" to market at Moniker's T.R.A.F.F.I.C. East Auction on May 23, 2008.

To help drive interest in -- and visits to -- the mobile web sites of brands and businesses around the world, dotMobi has chosen to bring names to market that represent a wide range of interests. The domain names to be auctioned at this event are airlines.mobi, boats.mobi, company.mobi, computers.mobi, drugs.mobi, escort.mobi, films.mobi, forsale.mobi, men.mobi, mortgage.mobi, records.mobi, religion.mobi, ringtone.mobi, sales.mobi, show.mobi, and strip.mobi.

"The generic names dotMobi is making available at this auction reflect the wide range of mobile-consumer interests," said Amy Mischler, Vice President of Identity and Brand Services at dotMobi. "These names represent the forthcoming applications and content that will deliver everyday convenience and entertainment to mobile users around the world. Imagine an easy-to-access pharmaceutical directory for on-the-spot information at drugs.mobi, viewing price comparisons and consumer reviews while in a store at computers.mobi or finding out about flight delays at airlines.mobi. Of course, those are just ideas. It will be exciting to watch how brands and businesses apply their own creativity to these names to drive interest in the mobile web."

dotMobi's premium names are a set of more than 5,000 commonly used words that the dotMobi set aside during its formation to help fund the development of tools for building mobile content like the http://dev.mobi/ developer forum and recently launched DeviceAtlas global device database at
Any company or individual will be able to bid on the dotMobi premium names offered at T.R.A.F.F.I.C. East, either in person or by telephone. For auction registration details, visit http://marketplacepro.moniker.com/auction/detail.html?auction_id=190. The auction rules will follow Moniker's auction terms and conditions. dotMobi also has minimal requirements for the buyer, including:

-- Domain to be registered by auction winner within 10 days of receiving
authorization code
-- Site to initially consist of a dotMobi compliant parking page
-- Best efforts to create, launch and operate a live web site with
relevant content within six months. For example, acupuncture.mobi
should not display a site for car sales.
-- Fully compliant site with an http://ready.mobi/ score of at least 4/5
(highest score is 5/5).

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. For more information on dotMobi domains and registration information, visit http://dotmobi.mobi/. Visit the dotMobi blog at
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

First Call Analyst:
FCMN Contact:

Source: dotMobi

CONTACT: Vance Hedderel of dotMobi, +1-703-485-5563,
vhedderel@dotmobi.mobi; Danielle Siemon, A&R Edelman for dotMobi (US),
+1-650-762-2947, danielle.siemon@edelman.com; Gareth Davies, Edelman for
dotMobi (Europe), +44-20-7344-1216, gareth.davies@edelman.com

Web site: http://www.dotmobi.mobi/
http://blog.mobi/

2008-04-28 18:09:14 0347002 PRNEWSWIRE