Trend Micro and PetCareRX Again Choose Didit as SEM Agency of Record

NEW YORK, April 30 /PRNewswire/ -- Didit (www.didit.com), a full-service online advertising and marketing services firm and major player in search engine marketing, today announced that Trend Micro, a global leader in Internet content security, and PetCareRX, America's leading online pet pharmacy for medication and supply requirements, have again selected Didit to manage the companies' search engine marketing (SEM) campaigns. Didit was able to achieve remarkable growth in online sales through search for the two clients despite economic market pressures.

"Search remains the most efficient and measurable method of online marketing," said Gerry Bavaro, vice president, client services, Didit. "This is especially important during a time when budgets are being scrutinized. Didit is combining its expertise in search with highly sophisticated technology to give our clients a competitive advantage by making search and targeted online media initiatives highly accountable and ROI-driven. We look forward to continued success with Trend Micro and PetCareRX."

According to eMarketer, advertisers will spend $25.9 billion online this year with most ad spend going toward paid search. Didit continues to attract and retain those companies seeking to use paid search to realize their core business growth objectives.

About Didit

Didit is a full-service online advertising and marketing services firm and a major player in search engine marketing. With award-winning expertise in search engine marketing, auctioned media management and targeted online advertising, Didit has been leading the evolution of online marketing with its blend of technology, intelligence and passion since 1996. Through its multi-disciplinary methodology, Didit combines top-tier SEM strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for more than 150 clients across all major verticals. Didit was co-founded by industry thought leader, SEMPO founding board member, and Didit Chairman Kevin Lee.

Source: Didit

CONTACT: Dawn Zinkewich of CJP Communications, +1-212-279-3115 ext. 147,
dcabral@cjpcom.com, for Didit

Web site: http://www.didit.com/

2008-04-30 08:47:16 0348856 PRNEWSWIRE