Lexington Collection Delivers a New Experience with its Guest Rewards Program

CLEVELAND, April 30 /PRNewswire/ -- The Lexington Collection of fine Hotels, Plaza Hotels, and Resorts Worldwide delivered a new experience to its guests with the launch of a guest rewards program. The Lexington Experience Guest Rewards program offers guests immediate discounts, upgrades, rewards, and customized benefits from various properties.

Breaking the mold in brand loyalty clubs that are prevalent throughout the lodging industry, the Lexington Experience is not based on a complicated system of point accumulation. From the minute Lexington Experience members arrive at the front desk of any Lexington property, they are eligible to receive an immediate 15% discount on their room rate, a room upgrade, and a host of other benefits.

"We wanted to create a program that would enhance the guests' experience at our properties," Steve Belmonte, CEO, President & Partner of Lexington said. "We know from listening to consumers, there's an obvious disconnect between some of the other brands' complicated loyalty programs that take time and money to accrue benefits, and the consumers' desires for instant rewards.

Our mission since day one has been to design a rewards program that not only meets -- but exceeds - our guests' expectations and provides them with benefits, discounts, and upgrades from the minute they book their stay with us. I trust they'll agree that the Lexington Experience hits it right on the button."

The Lexington Experience Guest Rewards program was also designed to be flexible so Lexington properties can enhance the program with additional benefits based on their local market niche and consumer needs.

Rewards offered in the Lexington Experience include, but are not limited to: an immediate 15% discount, room upgrades, complimentary local calls, incoming faxes, weekday newspaper, in-room Internet connection, continental breakfast, one free pay-per-view movie or game, and other specialized benefits offered at various properties.

Enrollment in the Lexington Experience Guest Rewards program is free and easy. To enroll, please visit www.LexingtonHotels.com.

About The Lexington Collection

Each Lexington hotel is unique and capitalizes on the local flavor of the area to create an unforgettable experience. Whether you desire teeing off at one of our championship golf courses, rejuvenating at one of our luxurious spas, or relaxing in our comfortable rooms with world-class amenities, you will find the Lexington name synonymous to personalize service and exceptional quality. We proudly stand by our motto -- You Deserve It.

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Source: The Lexington Collection

CONTACT: Melissa Scott of The Lexington Collection, +1-888-316-2378

Web site: http://www.lexingtonhotels.com/

2008-04-30 18:10:58 0349756 PRNEWSWIRE