Full Tilt Poker Signs Title Sponsor Agreement With Sports and Entertainment Company, World Series of Golf
LAS VEGAS, April 30 /PRNewswire-FirstCall/ -- The World Series of Golf(R) (BULLETIN BOARD: WSGF) , today announced that online poker giant, Full Tilt Poker, will become the title sponsor of the Las Vegas-based sports and entertainment event that has been described as the most innovative golf tournament format since the Skins Game.
The sponsorship partnership will yield a variety of strategic branding opportunities between the World Series of Golf and Full Tilt Poker. This includes multi-platform branding opportunities that span broadcast television, international print media and the Internet. Financial terms of the deal were not disclosed. "The World Series of Golf is a sports and entertainment company with a global strategy that encompasses live events, television content and online enterprises," said Terry Leiweke, president and CEO of the World Series of Golf. "As we strategically grow our brand, the synergies that will result from our relationship with the leading virtual cardroom service will be mutually beneficial to both our companies."
Members of "Team Full Tilt," a select group of the world's finest professional poker players, will be well represented in this year's tournament field with avid golfers and world-class poker players Phil Ivey, David Benyamine, Brandon Adams, David Grey, Allen Cunningham, David Oppenheim, Andy Bloch, Chris "Jesus" Ferguson, and Erick Lindgren scheduled to participate in the World Series of Golf live event that will be played May 12 - 15 at Paiute Golf Resort in Las Vegas, NV. Played in a patent-pending method of play, the World Series of Golf allows for high stakes to ride on each and every shot of the tournament. Similar to poker, players must ante up before teeing off at each hole. Depending on the outcome of the tee shots, the player can then raise, call, check or fold on subsequent shots, with the winner of the hole collecting the pot. The result is a dramatic competition in which every shot counts, and wagering strategy is just as important as skill. As in poker, when a player no longer has any chips to ante up, that player is eliminated. The winner of each group moves onto the next round until the final group yields the golfer who is crowned the champion of the World Series of Golf. This year's telecast is scheduled to air domestically, throughout the United States on June 28 and 29 on CBS Sports. Check local listings for times and details. 2007 WSG Recap The 2007 inaugural event was hosted by the Mirage Hotel & Casino and aired on national television in June 2007 and earned a viewership of more than 2 million domestic viewers. The event included 60 amateur golfers with Mark Ewing, a 31-year-old day-trader from Newport Beach, CA, taking home the top prize of $250,000. Notable personalities playing in the inaugural tournament included poker stars Phil Ivey, Phil Gordon and Rhett Butler, former NFL quarterback Mark Dyle, and former major league baseball player, Dusty Allen.
About The World Series of Golf(R) The World Series of Golf is a sports and entertainment company founded in 2004 whose activities include land-based golf events, media and an online, skill-based method of play for the game of golf. The company's first land-based amateur golf tournament took place in Las Vegas in 2007 and is the basis and launch pad for subsequent events internationally and for the company's overall strategy to leverage its patent-pending method of play, which combines the skill of golf and the wagering format of Texas Hold 'Em poker, into a leading global event and online enterprise. The company plans to achieve its objectives through strategic partnerships, sponsorships and the founders' extensive experience and contacts in the sports world and broadcasting. For additional information or to register for an event visit the company's website at http://www.worldseriesofgolf.com/. About Full Tilt Poker Full Tilt Poker(TM) is the host of a worldwide virtual poker cardroom service. It is not in the business of betting or wagering and does not participate in the games as a player. It merely provides a service to those who wish to test their skills against others for fun, prizes or money. It is duly regulated and licensed by the Kahnawake Gaming Commission and in the United Kingdom by the Alderney Gambling Control Commission. "Team Full Tilt," is a select group of the world's finest professional poker players, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, Clonie Gowen, John Juanda, Mike Matusow, Gus Hansen, and Allen Cunningham. With innovative graphics, superior customer service and a safe, secure interface, the software is geared to enhance and personalize the online poker experience. Although virtual poker is legal where the games are hosted and played, it may not be legal where individual players are located. Players at all skill levels may download the software at http://www.fulltiltpoker.com/ but it is their responsibility to determine if participating in the games is permitted under the laws of the jurisdiction where they are located. Safe Harbor Statement Statements about World Series of Golf's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. World Series of Golf intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and World Series of Golf's actual results could differ materially from expected results. World Series of Golf undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. For entrance registration, high-resolution images and additional information: http://www.worldseriesofgolf.com/ First Call Analyst:
CONTACT: Michael Coldwell or Spence Johnston, both of BRAINtrust Web site: http://www.worldseriesofgolf.com/
2008-04-30 18:22:15 0349771 PRNEWSWIRE
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