Boston Market Joins Rubicon Team as Sponsor for Indianapolis 500
Hoosiers Have the Chance to Win a 'Suite' Deal from Boston Market INDIANAPOLIS, May 3 /PRNewswire/ -- Boston Market CEO Rick Arras and Rubicon Race Team owners Jason Priestley and Jim Freudenberg announced today that Boston Market has joined the Rubicon Race Team as a major associate sponsor for the 92nd Indianapolis 500 on May 25, 2008. As part of the sponsorship, Boston Market will be prominently displayed on the front wings of the Rubicon Race Team's number 44 racecar, driven by Max Papis, and on the chest of the driver and crew uniforms.
To provide an opportunity for Hoosiers to experience the Indianapolis Motor Speedway in style, Boston Market is giving away 10 tickets to the Rubicon Suite for qualifying day, Saturday, May 17. Anyone can enter the sweepstakes by texting the word SUITE to 65703 before May 9. One lucky winner of this suite deal will be selected and contacted on May 10. Boston Market guests also have a chance to see the number 44 car up close. Throughout the month of May, a show car will be making laps around Indianapolis, stopping at each of the seven Boston Market restaurants in the area. Locations and scheduled stops can be found on http://www.bostonmarket.com/.
"We are very excited to be joining the Rubicon Race Team for the 92nd Indianapolis 500," said Rick Arras, president and CEO of Boston Market. "We continue to look for ways to be involved in the communities we serve and to connect with our guests through their interests. Partnering with the Rubicon Race Team is one way we're doing this." Boston Market will also cater meals for the team and will be featured in the Rubicon hospitality area at the Indianapolis 500 throughout the month of May. Boston Market restaurants offer convenient meals just like you would prepare at home if you had the time, which is a speedy dinner solution for both racecar drivers and for moms. "Our business to consumer platform at Rubicon Race Team has enabled us to bring in another top quality company with the addition of Boston Market to our family," explained team owner Jim Freudenberg. "Their commitment to quality in all of their restaurants makes Boston Market a perfect fit for us."
About Boston Market Boston Market Corporation, based in Golden, Colo., is a leader in the convenient, chef-inspired meals available in restaurants and in leading supermarket chains. For more information, visit the company's Web site at http://www.bostonmarket.com/. About Rubicon Race Team The team was formed in October 2007 by Jason Priestley and Jim Freudenberg with the purpose of entering the 92nd running of the Indianapolis 500. Jim Freudenberg has over 20 years experience in motorsports event and team management and will operate the team while his partner Jason Priestley, most known for his role as Brandon Walsh on the hit Fox Television series "Beverly Hills 90210", plans to leverage his passion for racing and celebrity status into a winning combination for Rubicon, its partners and its charitable endeavors. The team has an advisory board of Who's Who in celebrity, professional sports and the business world. To view that board and for more information on Rubicon Race Team and its partners, go to http://www.rubiconraceteam.com/. First Call Analyst:
CONTACT: Jana Watt of Rubicon Race Team, +1-317-709-3855, Web site: http://www.bostonmarket.com/
2008-05-03 08:09:11 0351876 PRNEWSWIRE
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