Angus & Robertson Writes New Story With Launch of Rewards Program
SYDNEY, Australia, May 6 /PRNewswire/ -- Australia's largest bookseller, Angus & Robertson, has built its new customer loyalty program using the unique Graphicard(TM) from loyalty marketing company, Visible Results.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080506/AQTU105)
Angus & Robertson Rewards members will earn one point for every dollar they spend in-store. Whenever members reach 100 points, members are automatically rewarded with a $5 gift voucher. The program also gives customers the chance to win a range of instant prizes and to be entered into major prize draws. Using a proprietary thermal imaging technology, Visible Results can change messages and images on the Graphicard's rewritable face each time the card is used. The card also features points needed for the next reward, as well as the promotion of new releases and special offers. "We want to share in the immediate excitement of seeing instant rewards go off in stores when customers have their Rewards card updated after a purchase. We want the surprise and delight customers get from winning to generate a buzz on the floor," Fenlon says. "The information gathered on spending patterns and buying behaviour through the program will allow us to understand the needs and desires of our customers, and provide them with information that we know that will interest them in a personalised manner. "With the detailed customer and product data that the program will generate we can make better use of our marketing spend and make better business decisions," he says. The changing messages on the unique card face, reward vouchers, as well as the email campaigns that maintain the brand relationship outside of the retail environment, all ensure Angus & Robertson's loyalty program stands out in the competitive bookseller space.
About Angus & Robertson Listed as a public company in 1907, the bookseller grew through a series of acquisitions before being acquired in 1970 and again by the then New Zealand-listed Whitcoulls Group in 1993. In May 2004, Angus & Robertson was acquired from WHSmith by one of Australasia's leading private equity firms, Pacific Equity Partners. Angus & Robertson is Australia's largest book retailer and has 180 stores nationwide. See http://www.angusrobertson.com.au/ About Visible Results Visible Results(TM) is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organisation supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in Australia, New Zealand, USA, UK, Asia and the Middle East. Visible Results are the global provider of the unique Graphicard(TM) solution. See http://www.visibleresults.com/ First Call Analyst: Photo: http://www.newscom.com/cgi-bin/prnh/20080506/AQTU105 CONTACT: George Stevens, General Manager of Visible Results USA, Web site: http://www.visibleresults.com/
2008-05-06 19:35:39 0354639 PRNEWSWIRE
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