Getting the Most Benefit From Google Adwords Is All in the Web Site Design, Says MauroNewMedia

NEW YORK, May 7 /PRNewswire/ -- Since Google launched Adwords in 2000, its advertising customers have sought the elusive keywords whose special properties can drive the most traffic to their Web sites. But according to Charles L. Mauro, founder and CEO of technology research company MauroNewMedia, without carefully crafted Web site architecture and design, even the savviest keywords won't do the trick.

Mauro's company, through an extensive longitudinal research project conducted over a two-year period, strived to answer one question: Does Web site design impact customer acquisition rates when users link to it via Adwords references? The firm discovered that when carefully vetted keywords were aligned with customized Web site design features, the number of unique page views, the time spent on site and the frequency of repeat visits were substantially increased.

The results were achieved by designing and testing a Web site containing these features:

-- a customized landing page for each critical keyword flowing from
Adwords
-- prominent replication of key search terms used in the user's initial
query
-- presentation of a compelling image and value proposition tied to
keyword content

"What we learned was so compelling that we redesigned our own Web site to include the features dictated by the data," said Mauro. "The secret is not simply identifying the most effective keywords, it's customizing the Web site to accommodate its visitors."

To demonstrate these findings in a live site, MauroNewMedia has created a beta site based on the research by using search terms relevant to their business. To explore these concepts further select the link below which will take you to a research page where you can experience exactly what individuals selecting the 3 MauroNewMedia key Adwords ads would see. The initial testing of the beta site has revealed significantly improved core metrics and, more importantly, a higher frequency of cross-sell across major service categories.

Link to research page and sample Google Adwords ads for the new site: http://www.mauronewmedia.com/research-updates.php

About MauroNewmedia

Founded in 1975, MauroNewMedia is the most experienced user interface design and usability testing firm in the U.S. Its success is based on combining rigorous usability research with user interface design to help clients develop world-class interactive experiences. The company's professional service offerings cover usability testing, user interface design and new media strategy. The firm's experience ranges from miniature hand-held products to design of the trading interfaces used on the floor of the New York Stock Exchange.

To arrange an interview with Charles L. Mauro, please telephone Mark Bruce at HiTechPR (914-967-6932 x 200) or send e-mail to mbruce@hitechpr.com.

First Call Analyst:
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Source: MauroNewMedia

CONTACT: Mark Bruce, HiTechPR: +1-914-967-6932 Ext. 200,
mbruce@hitechpr.com

Web site: http://www.mauronewmedia.com/
http://www.mauronewmedia.com/research-updates.php

2008-05-07 17:53:23 0355862 PRNEWSWIRE