The Sportsman Channel Implements New Strategy; Parent Company InterMedia Outdoors Shifts Programming and Resources to Network

Plans to Build TSC into Leader within the Outdoors Category

NEW YORK, May 15 /PRNewswire/ -- InterMedia Outdoors, Inc. (IMO), the industry leader and largest provider of Outdoors content, and parent company of The Sportsman Channel (TSC), today announced that it chose not to renew its programming agreements with The Outdoor Channel (TOC), in order to shift its highly-rated and award-winning television shows to The Sportsman Channel. IMO will also increase its commitment of resources to TSC, integrating new and upgraded programming and content from IMO's vast market-leading properties, which extend across print, television, radio and online mediums.

"We are going to build The Sportsman Channel into the leading outdoor network, both in distribution and ratings, and shifting all of our programming to TSC is a major first step in that direction. We have led in every Outdoors category we have entered-magazine, internet, and television production-and now we will lead in networks," says InterMedia Outdoors CEO Jeff Paro. "No other channel in the Outdoors category has ever had this kind of promotional strength behind it. We will actively and aggressively program TSC with hunting, shooting and fishing content, with a focus on high-quality original programming, production of our own shows, and partnerships with producers. TSC will be a better network for the consumer and a better value for the distributor."

The upgrading of TSC will include integration of stories and content from the InterMedia Outdoors portfolio, which include (monthly): 17 magazines reaching 23 million readers; 18 million page views across 24 websites, with 1.8 million unique monthly visitors; and 49 million radio listeners. IMO's properties include such trusted brands such as Guns&Ammo, In-Fisherman and Petersen's Hunting, Fly Fisherman and many others.

TSC and its partners will also benefit from leveraging and creating a multi-million dollar platform of promotion, advertising sales and marketing across all IMO outlets.

Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of Outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com .

CONTACT: Greg Hughes, Sedan Communications; 404-394-3700, ghughes5425@gmail.com

Amy Sorrells, Sedan Communications; 404-550-4885, amyssorrells@comcast.net

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Source: The Sportsman Channel

CONTACT: Greg Hughes, +1-404-394-3700, ghughes5425@gmail.com, or Amy
Sorrells, +1-404-550-4885, amyssorrells@comcast.net, both of Sedan
Communications

Web site: http://www.thesportsmanchannel.com/

2008-05-15 18:36:22 0363544 PRNEWSWIRE