McAlister's Deli Converts its Gift Card Program onto the Givex System

National Restaurant Association Show, CHICAGO, May 17 /PRNewswire/ -- Givex announced today the successful conversion of McAlister's Deli gift cards from their former provider to the Givex system. McAlister's Deli gift card transactions will now be seamlessly processed on Givex's highly secure platform. Merchants can easily convert over to Givex without disrupting gift card redemption and other functionality. For McAlister's Deli customers, the transition will be seamless.

Givex is a global provider of closed loop card technologies including gift, loyalty and other stored value programs. McAlister's Deli has now joined the ranks of other Givex merchants who enjoy uninterrupted transaction processing and 24/7/365 customer support. Givex constantly improves its technology and infrastructure to ensure that it is operating with excess capacity 365 days a year, especially during the busiest holiday seasons. Many businesses have switched to Givex for service reliability.

"We are very excited to have McAlister's Deli on board and to give their customers a secure, reliable gift card program," said Amanda French, VP Sales and Marketing, Givex. "Givex uses mirrored, redundant database servers spread out among various secure locations to ensure merchants and their customers' peace-of-mind."

"We are very glad to be partnering with Givex. We thought changing providers was going to be a quite an undertaking but Givex made it surprisingly easy for us," said Randy White, Sr. Director IT , McAlister's Deli. "Since the switch, we've also enjoyed more robust gift card reporting features and superior customer service."

In addition to real-time gift card transaction processing, McAlister's Deli will benefit from a full range of support services, including fund settlement between franchisees and corporate locations, online program administration and reporting, card production and marketing, and more.

About Givex

Givex uses award-winning card management technology to help our partners in over 35 countries deliver customer acquisition and retention programs that improve profit performance. Our experience, reliability and commitment to excellence have established Givex as a global leader in closed loop transaction processing since 1999. For more information, visit www.givex.com.

About McAlister's Deli

McAlister's Deli, founded in 1989 and headquartered in Ridgeland, Mississippi, is a growing owner, operator and franchisor of restaurants featuring a variety of made-to-order menu items, including over 30 sandwiches and wraps. McAlister's Deli has been recognized as one of the fastest growing, privately-owned companies and as a leading concept in the "quick casual" dining segment. There are over 265 McAlister's Deli locations across 19 states.

Source: Givex Canada Corp.

CONTACT: visit www.givex.com

2008-05-17 08:32:31 0364446 PRNEWSWIRE