Kellogg School of Management Launches May Edition of Kellogg Insight

- Online digest brings latest business insights to wide audience -

EVANSTON, Ill., May 19 /PRNewswire-USNewswire/ -- The Kellogg School of Management at Northwestern University today released its May edition of Kellogg Insight, a Web-based digest that highlights Kellogg faculty research. The site is accessible at the following link: http://insight.kellogg.northwestern.edu/.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070801/DCW067LOGO )

Built on the premise that great leaders have great insight, Kellogg Insight takes detailed research articles published primarily in academic journals and makes them easily accessible -- and understandable -- to the general reader and time-starved business leader.

New articles in the May edition include:

"How Many Reasons Do You Need to Like BMWs: The Role of content vs. retrieval ease"

(http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/how_man y_reasons_do_you_need_to_like_bmws), based on the research of Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya, and Se-Bum Park

"When Executives Sell: The influence of wealth diversification on contracting schemes" (http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/when_execut ives_sell), based on the research of Brian D. Cadman

"Lobbyists Speak in Numbers: Evaluating the Sarbanes-Oxley Act of 2002"

(http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/lobbyis ts_speak_in_numbers), based on the research of Yael Hochberg, Paola Sapienza and Annette Vissing-Jorgensen

"The Promise, Perils, and Performance of Private Equity: The returns that institutional investors realize from private equity differs dramatically across institutions"

(http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/the_pro mise_perils_and_performance_of_private_equity), based on the research of Wan Wongsunwai, Josh Lerner and Antoinette Schoar

Insight Faculty Blogs:

Finance and the Public Interest, by Debbie Lucas and Robert McDonald
"Understanding the Underlying: Where do Credit Ratings Come from?"

(http://insight.kellogg.northwestern.edu/index.php/fpi/blog/understanding_ the_underlying_where_do_credit_ratings_come_from/)

Code Red, by David Dranove
"Deja vu All Over Again?"

(http://insight.kellogg.northwestern.edu/index.php/codered/blog/deja_vu_al l_over_again/)

Kellogg Insight explores diverse and meaningful issues in a way that bridges theory and practice. Each month, Kellogg Insight is refreshed with new articles covering an array of subjects, including entrepreneurship, innovation, finance, international business, leadership, marketing and policy.

About the Kellogg School of Management at Northwestern University

The Kellogg School of Management at Northwestern University was founded in 1908 and is widely recognized as a global leader in management education. The school, located just outside of Chicago, is home to a renowned, research-oriented faculty and MBA students from around the globe. The Kellogg School's academic portfolio includes the Full-Time, Part-Time and Executive MBA Programs and the nondegree Executive Education Program. The school offers three joint-degree programs: the JD-MBA, MD-MBA and the Master of Management and Manufacturing (MBA-MEM). Additionally, the Kellogg School offers an Executive MBA Program in Miami and has alliances with business schools in Europe, Asia, the Middle East and Canada. To learn more, visit www.kellogg.northwestern.edu.

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Source: Kellogg School of Management at Northwestern University

CONTACT: Meg Washburn of Kellogg School of Management at Northwestern
University, +1-847-491-5446, m-washburn@kellogg.northwestern.edu

Web Site: http://www.kellogg.northwestern.edu/

2008-05-19 17:09:52 0365713 PRNEWSWIRE