Rudy Nutrition to Draft "Team Rudy" Sports World Celebrity Endorsers

LAS VEGAS, NV -- (MARKET WIRE) -- 05/20/08 -- Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that in conjunction with the kick-off of their new Rudy Beverage Marketing campaign, the Company will in the coming weeks and months be announcing a carefully selected team of major celebrity endorsers to help cataslyze brand exposure and recognition of the new Rudy Beverages. "Team Rudy" endorsers to be announced will represent significant and well respected names from the world of sports who particularly exemplify the Rudy motto: "Dream big and never quit."

The addition of credible, distinct brand personalities should significantly contribute to the development of brand recognition and provide significant potential for the Company to increase market share for their products. Recent case studies have shown the ability of celebrities to stimulate actual purchase behavior when consumers are faced with choices in the marketplace. Active and retired professional athletes have proven to provide particularly compelling endorsements for synergistic products that they believe may contribute to sporting performance and success.

"We are so proud and excited to have these major sports celebrities who truly believe in the product join the Rudy Beverage team," said Daniel "Rudy" Ruettiger, Founder of Rudy Nutrition, Inc. "Furthermore, each member of the team embodies what can happen when you 'dream big' and 'never quit.'"

Rocky Brandonisio, President of Rudy Nutrition, Inc. enthusiastically remarked: "With ever increasing product sales, distribution and now the kick-off of our first real national marketing campaign, we seem poised to start notably carving out our space in the industry. The whole 'Rudy Team' is focused and excited to bring Rudy Nutrition into the big leagues."

Members of the all-star "Team Rudy" sports world celebrity endorsers will be announced via the company website and press releases periodically during the coming 90 days. For additional information and updates please visit: http://www.rudynutrition.com and http://www.rudybeverageinc.com

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named the 54th most inspiring movie of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact: Aurora Venture Communications Group Investor Relations Contact: James A. Romero (858) 926-5527 ir@rudybeverageinc.com www.rudybeverageinc.com

2008-05-20 07:03:30 0365981 MARKETWIRE