Animal Planet Pet Video Successfully Distributes First Round of Shelter Helper DVDs to Animal Shelters Across the Country

Bayer Animal Health Sponsors Training DVD Program to Assist New Pet Parents of Adopted Shelter Animals

TAMPA, FL -- (MARKET WIRE) -- 05/20/08 -- Animal Planet Pet Video (APPV) (www.animalplanetpv.com), producer and distributor of industry leading dog- and cat-training videos, has successfully distributed the first 250,000 of its signature Shelter Helper program DVDs to participating pet rescue organizations across the United States. The program provides dog- and cat-training DVDs to new pet parents of adopted pets through participating shelters, free of charge, to assist both pet and pet parent with the transition. This amazing program is made possible through the generous support of sponsors like Bayer Animal Health whose assistance funded this initial distribution.

"With the Shelter Helper DVDs we are able to send every new pet parent home with valuable information that will help them establish a life-long bond from day one," said Karen Sands of the Humane Society of Greater Kansas. "The information on these DVDs also helps pet parents address many common pet training and behavioural issues, reducing the number of returned pets and assisting with the pet overpopulation problem facing our animal shelter, as well as many others across the country."

The training DVDs provide easy-to-follow pet training covering common issues faced by pet parents including house training, crate training, chewing, jumping, mouthing, and manners in dogs and how to prepare your home, litter box training, playtime, scratching and marking in cats. The format of the dog- and cat-training videos are short and easy to understand making them effective tools for all members of the family including children and adults.

"At Animal Planet Pet Video we strive to accomplish two goals with our Shelter Helper DVD program. First, to eliminate the return of adopted pets by providing adopters with pet-friendly, proven training advice and secondly, to help families form a fantastic bond with their new pet," stated Traci Theis, APPV trainer. "Through the gracious support of sponsors that share in our vision in supporting shelter pets and pet parents, we are able to able to make a difference and help many families add a new loving member."

APPV will be distributing a total of 2 million Shelter Helper DVDs in 2008. The sponsors of these DVDs represent the finest in pet products and services in the marketplace and demonstrate a strong commitment toward aiding the development of the relationship between pet and pet parent. Sponsorship opportunities include customized commercials and product placement within the video, and coupon placement with the DVD and on the APPV Web site. For more information contact John Josetti, Director of Sales, at 813-343-5800.

About Animal Planet Pet Video

Animal Planet Pet Video's mission is to enhance the relationship of families and their pets by providing simple and easy-to-use tips on pet care and pet-friendly training techniques to address common issues faced by families and their pets. Dog and cat training videos produced by Animal Planet Pet Video trainers Kellyann Conway and Traci Theis are available on DVDs at www.animalplanetpv.com. Training DVDs are also provided, free of charge, to animal shelters and rescue groups across the United States to assist new pet parents through their revolutionary Shelter Helper program. Animal Planet Pet Video is currently seeking additional sponsors to help expand the Shelter Helper program. Interested parties are encouraged to contact them at (813)343-5800. For more information visit www.animalplanetpv.com.

Press Contacts: Carol Klimas Off Madison Ave 480-505-4527 carolk@offmadisonave.com

2008-05-20 19:13:20 0367208 MARKETWIRE