An Anglo-Normand Success Story: Florette and its Roots Just South of Here

LONDON, May 26/PRNewswire/ -- Normandy Development, the one-stop-shop and business gateway to expand
successfully business activities into Europe, recently launched a campaign
calling on UK food companies to "just go South" for reduced cost, great
quality manufacturing opportunities and easy access to the Continent.

Naturally, when Florette, the pioneer in bagged salad, started its
expansion into the UK market - supported by Normandy Development - its
production site remained in Normandy. And even today, some of its salad
production originate from France, while an important part of the production
for UK distribution is from local farmers. Normandy Development supported
Soleco, Florette's holding company, during the expansion of its historic
Normand site. In 1991, the company established its UK factory in Lichfield,
Staffordshire to be closer to its local customers.

The theme "just South of here" reunites Normandy's food manufacturing
advantages and its geographic reach due to its close links with the UK.
Advanced manufacturing procedures, technical skills, access to a wealth of
natural resources from livestock, dairy, seafood products, fruit and
vegetables, crops and beverages provide the platform for Normandy's success
with today's foods industries of about GBP4 billion.

Connected with the United Kingdom through numerous maritime and airborne
links, Normandy is at arm's length of most UK food producers and
distributors.

About Normandy Development:

Normandy Development is a business accelerator backed by the Regional
Councils of Upper and Lower Normandy with 20 specialists in 4 offices.
Focusing on international economic development, it supplies business
consulting services to medium and large enterprises interested in economic
development throughout the Normandy region. Normandy is an international
gateway with a potential reach of 200 million consumers in less than 48 hours
by lorry.

Some of the companies present in Normandy: Andro, Bacardi-Martini,
Brossard, Cargill, Danone, Eismann, Ferrero, Jacobs, Lactalis, Miko, Mont
Blanc, Nestl=E9, Segafredo-Zanetti, Senoble, S=FCdzucker, Unilever and Wild.

More information: http://www.normandydev.com/

About Florette

Florette is an established innovator of the bagged salad fixture and is
constantly creating new salad concepts. All Florette's products are available
from major multiples nationwide. For further information about Florette and
their delicious, everexpanding range of fresh products, please check out
http://www.florette.com

Florette operates in 11 countries.

Source: Normandy Development

For further information contact: Dirk Hinze, 150 West Communication, Phone: +33-614-77-4229 (France), dirk@150west.com

2008-05-26 05:05:30 0370033 PRNEWSWIRE