House of Taylor Jewelry Names RLA Creative as New Marketing Agency

CRESSKILL, N.J., May 27 /PRNewswire/ -- RLA Creative, Inc., a full service marketing services company headquartered in Cresskill, NJ announced today it has been awarded the account of House of Taylor(R) Jewelry, based in West Hollywood, CA.

According to Robert Lombardi, President and CEO of RLA, "The agency will immediately go to work to take full advantage of our new client's unmatched brand awareness in the diamond jewelry industry. In our forty years of serving this community, we have never had such an opportunity to work with two of the world's most revered and respected symbols of success, Dame Elizabeth Taylor and Kathy Ireland. Their personal involvement in the design of all the jewelry carrying their names proved to us that they are 100% committed to making this a huge success."

"Our charge will be to provide a sharp communication focus to what is already brilliantly conceived product concepts for each of the three brands, Elizabeth(R), House of Taylor(R) Jewelry and Kathy Ireland Jewelry(R)," added Mr. Lombardi.

RLA will work directly with Mr. Lyle Rose, newly appointed President and CEO of House of Taylor Jewelry, preparing marketing programs in time for the industry's major trade shows in Las Vegas later this month.

RLA Creative provides its clients with an array of communication disciplines including strategic brand development, retailer-focused integrated marketing, online and offline consumer advertising, business-to-business advertising and a photography studio.

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Source: RLA Creative, Inc.

CONTACT: Robert Lombardi of RLA Creative, Inc., +1-201-568-3400

Web site: http://www.rlacreative.com/

2008-05-27 18:04:33 0371113 PRNEWSWIRE