ASMALLWORLD Partners with Cartier to Celebrate Cartier Love Day

NEW YORK, May 27/PRNewswire/ --

- ASW to Feature Specially Designed Interactive Homepage to Promote
Charitable Event

ASMALLWORLD (ASW), the leading private global online community announces
a first-ever special event in support of Cartier Love Day on June 19, 2008.
This one-day event on the ASW site will feature a variety of interactive
features, as well as a link to the Cartier Love collection of products, where
portions of all proceeds generated from ASW members will be donated to
various charity organizations including Action Against Hunger/Action Contre
la Faim (ACF).

ASMALLWORLD will mark Cartier Love Day by changing its web site's
navigation bar from the traditional blue to the signature "Cartier Red" as
well as running special "Love Day" banners on the homepage. Additionally,
members will have the opportunity to experience The Cartier Love Music Player
which will link directly to the Cartier Love website,
http://love.cartier.com. ASW members will be granted access to a collection
of songs created exclusively for this event five days before its actual
release date (May 26, 2008).

"As a premier global online network, ASMALLWORLD is ideally poised to
elevate the awareness of the Cartier Love Day event and help drive enthusiasm
for such a worthwhile cause among our member base," said Joe Robinson, CEO
and President of ASMALLWORLD.

"Cartier is pleased to partner with ASMALLWORLD for Cartier Love Day,"
noted Christophe Aerts, Deputy Communication Director of Cartier
International. "We have experienced such great success with Cartier Love Day
in the past few years, and aligning with ASMALLWORLD'S global platform offers
an even wider reach to help broaden visibility for this event and keep
supporting important charities."

About ASMALLWORLD

ASMALLWORLD is a private by-invitation online community that brings
together a carefully selected group of international members who share
similar backgrounds, interests and values. The community provides a distinct
and intimate environment for these like-minded individuals to exchange ideas
and share reliable information online as well as in person. ASMALLWORLD
allows its members to create personally tailored, relevant networks that meet
their particular social, cultural and professional needs.

About Cartier

Founded in 1847, the House of Cartier has long been identified with
quality, prestige and history and has served as crown jeweler to 19 royal
houses. In North America, 33 boutiques market a broad range of luxury
products including jewelry, watches, eyewear, fragrance, writing instruments,
lighters, leather goods and scarves.

Web site: http://www.asmallworld.net
http://www.love.cartier.com

Source: ASMALLWORLD

Kate Duddy of ASMALLWORLD, +1-917-421-0797, press@asmallworld.net

2008-05-27 18:14:48 0371115 PRNEWSWIRE