Rudy Nutrition Receives USD $800,000.00 Through Restricted Share Purchase to Execute Their National Product Marketing Campaign

LAS VEGAS, NV -- (MARKET WIRE) -- 05/29/08 -- Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce the successful closing of an $800,000 restricted stock purchase capital raise with FairPlay International Enterprises LLC to expedite the execution of the Rudy Beverage national marketing campaign. FairPlay International's cognizance of the value of the Rudy brand from the onset of negotiations triggered them to jump at the opportunity to help catalyze the commercialization of Rudy Beverage at this pivotal pre-marketing juncture. Demonstrating their conviction that Rudy Nutrition represents a strong investment opportunity operating within the potentially lucrative and fast growing new-age beverage industry; shares issued to FairPlay International in connection with the financing are priced at $0.25 per share and carry a 12-month trading restriction under SEC Rule 144.

The USD $800,000 capital injection facilitates Rudy Nutrition's ability to commence execution of their national product marketing plan and is expected to thoroughly leverage the Rudy brand. In addition, the funds are expected to help bolster the recognition of the soon to be announced celebrity endorsers brought on board to garner further consumer interest in the Rudy Beverages.

With sales brokers in place across the country, Rudy Nutrition presents a comprehensive and experienced network of brokers complemented by strong onsite management and delivery capabilities. The infrastructure in existence and expansions currently in negotiations should poise Rudy Nutrition to sustain its growth and successfully compete in the national market against some of the bigger companies in the industry.

President of Rudy Beverage Rocky Brandonisio stated: "We are now well capitalized and poised to capture significant consumer attention. We are excited to execute our marketing plans, further our expansion, and continue to fulfill new orders."

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named the 54th greatest inspirational movie of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact: Aurora Venture Communications Group Investor Relations Contact: James A. Romero (858) 926-5527 ir@rudybeverageinc.com www.rudybeverageinc.com

2008-05-29 15:41:39 0373177 MARKETWIRE