Experience the Difference of 'Premium Attitude' at the Ward's Auto Interiors Show, Detroit, June 4-5, 2008

See the interior concept vehicle that audiences have been raving about since its world debut at the LA Auto Show. This may be its final appearance in North America.

WHAT: PREMIUM ATTITUDE - A FAURECIA INTERIOR CONCEPT VEHICLE

See and hear what all the hype's about.

This VIP-only showing will give you the opportunity to
experience the meaning of luxury with "Premium Attitude,"
Faurecia's interior design concept that is redefining the
conventional idea of "premium." Faurecia is a driving force for
turning automakers' visions of premium into a cost-effective
reality... for every vehicle segment.

Premium Attitude is a concept vehicle (a 1972 Czech Tatra with
an interior reinvented by Faurecia) that incorporates many of
Faurecia's "premium" innovations. It showcases perceived quality
and key innovations related to comfort, acoustics,
convenience/simplicity, design, intelligence, touch and feel,
occupant environments, ambience, spaciousness, ergonomics and
many others.

WHO: Faurecia, a leading tier-one automotive supplier worldwide, with
its North America headquarters in Auburn Hills, Mich.

Design experts from Faurecia will be available to discuss the
technology and design behind Premium Attitude, as well as the
latest cross-industry collaborations from Faurecia that are
intended to discover and implement new innovations in comfort
and design.

WHY: Take this opportunity to see Faurecia's transformation of the
premium concept in the vehicle that audiences (automakers,
potential customers, media, etc.) have been raving about since
its world debut at the LA Auto Show, and speak with the
innovation experts behind the concept.

-- Interview ops - Faurecia innovation experts will be on site
with the vehicle and presenting
-- Photo ops - Capture what has been called "A futuristic
vehicle for tomorrow's driver"

WHEN: Premium Attitude will be available for individual tours
June 4-5, 2008

Faurecia innovations expert Rob Huber will present, "Redefining
the Premium Interior"

Date: June 4, 2008
Time: 2:10 p.m.

WHERE: Cobo Conference/Exhibition Center - Detroit

CONTACT: To schedule an interview with a Faurecia design expert or
request an up-close-and-personal tour of Premium Attitude,
contact Jenn Korail at korail@airfoilpr.com, 248-304-1429 (desk)
or 586-202-4392 (mobile).

PRNewswire -- May 30

Source: Faurecia

2008-05-30 08:49:30 0373644 PRNEWSWIRE