Detroit Media Partnership Names New Marketing Vice President

DETROIT, May 30 /PRNewswire/ -- Rich Harshbarger was named vice president of consumer marketing at Detroit Media Partnership. He will oversee the consumer marketing efforts and audience development strategies in his new role. Harshbarger was most recently the director of market development for The Desert Sun, in Palm Springs, California and has held similar positions at other newspapers, including Detroit Newspapers between 2002 and 2005. "Detroit has been like a second home to me and it's great to be back. In this new role I look forward to better understanding the needs of those audiences most important to current and potential advertisers, regardless of media platform," Harshbarger said. "We as a city as well as an information leader are in the middle of transformation and I am honored to be part of this renaissance once again."

Harshbarger graduated from Northwestern University with a Master of Science degree in Integrated Marketing Communication in 1994 and also earned a Bachelor of Science degree in Journalism from the University of Kansas in 1992. He will report to Janet Hasson, senior vice president of audience development. "I am thrilled to have Rich back in Detroit to assist with our strategic marketing process," Hasson said.

Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the largest web sites in the market, the Free Press and The News combine to reach a weekly audience of 2.2 million people; 59% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.

*SOURCE: 2007 Scarborough Report - August 2006 - July 2007 - Detroit DMA

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Source: Detroit Media Partnership, L.P.

CONTACT: Janet Hasson, Senior Vice President-Audience Development of
Detroit Media Partnership, L.P., +1-313-222-2373, jhasson@dnps.com

2008-05-30 12:33:43 0373857 PRNEWSWIRE