Federal Signal Unveils Platform Rewards Marketing Program
Innovative turn-key solution to enhance marketing efforts and build business opportunities for transportation and parking providers UNIVERSITY PARK, Ill., May 30 /PRNewswire-FirstCall/ -- Federal Signal Corporation's Safety and Security Systems Group, a leader in advancing security and well-being, today announced the launch of its Platform(TM) Rewards program. This offering enables our clients in the transportation and parking industries to strengthen customer relationships and drive incremental revenue. This CRM application is offered exclusively through Federal Signal and is powered by Paradigm Solutions, a leader in the loyalty reward space.
"Our Platform Rewards program is part of Federal Signal's strategy to bring additional value to our clients through the introduction of bundled services that will drive improved customer satisfaction and increase profits," said Joseph Wilson, division vice president and general manager of Federal Signal's Industrial and Transportation Systems Group. "Platform Rewards is a turn-key solution that promotes customer retention through targeted marketing and loyalty rewards. This offering demonstrates Federal Signal's commitment to interoperable solutions that provide our clients with the freedom to control their total business enterprise." This web-based service offers the ability to customize and manage a loyalty rewards program tailored to the specific needs of a particular location. The application includes data collection terminals, membership cards, consumer brochures and promotional templates. The accompanying reports and statistical analysis provide management with the necessary data to drive customer loyalty through targeted marketing campaigns and automated rewards for program members.
"We are excited to partner with Federal Signal, a recognized leader in the transportation and parking industries, to offer their clients a dynamic way to get to know customers, track them and motivate them to keep coming back again and again," said Jim Vanderholm, president of Paradigm Solutions. "Paradigm's ability to customize our CRM tools to meet transportation and parking operator's specific needs will enable Federal Signal's Platform Rewards program to deliver unparalleled flexibility and potential for customization."
About Federal Signal Federal Signal Corporation (NYSE:FSS) is a leader in advancing security and well-being for communities and workplaces around the world. The company designs and manufactures a suite of products and integrated solutions for municipal, governmental, industrial and airport customers. Federal Signal's portfolio of trusted, high-priority products include Bronto aerial devices, Elgin and Ravo street sweepers, E-ONE fire apparatus, Federal Signal safety and security systems, Guzzler industrial vacuums, Jetstream waterblasters and Vactor sewer cleaners. Federal Signal was founded in 1901 and is based in Oak Brook, Illinois. federalsignal.com About Paradigm Solutions Paradigm Solutions is a leader in the fields of Customer Loyalty, Customer Relationship Management, and Customer Satisfaction Management. The company's solutions are designed to support all enterprise marketing channels including traditional brick-and-mortar, telephone, catalog and e-commerce in one seamless solution. Paradigm is a privately held company founded in 1988 and is based in Omaha, Nebraska. paradigmsol.com First Call Analyst:
CONTACT: John Segvich of Federal Signal Corporation, +1-708-587-3486, Web site: http://www.federalsignal.com/
2008-05-30 16:46:45 0374027 PRNEWSWIRE
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