Event Marketing Institute Unveils New Findings on Marketing to Gen Y

New Study Highlights the Best Ways to Reach an Elusive Group That Spends More Time Texting Than Talking

NORWALK, CT -- (MARKET WIRE) -- 06/02/08 -- The Event Marketing Institute (EMI), a professional resource dedicated to the advancement of using live events and trade shows as a strategic marketing initiative, has announced the results of a new study aimed at showing marketers how best to reach the young shoppers known as Gen Y.

"The Gen Y market has been one of the most elusive for marketers to crack, since they tend to tune out most messages that are directed their way via traditional media. This study documents how twenty-somethings utilize technology in their daily lives, and provides marketers with some interesting insights into how to leverage live events and technology to ensure that their messages are delivered and welcomed by this tough audience," notes Kerry Smith, president of the Event Marketing Institute, a division of Red 7 Media.

An entirely new set of technologies is not only shaping Gen Y (also known as Millennials), but they are also radically shifting the boundaries between technology, advertisers and the end user, the study found. In this groundbreaking study, EMI discovered:

-- 80% of Gen-Yers own three or more personal media devices;

-- 96% of Millennials go online daily;

-- For 78% of them, cell phones are the most popular methods of remote communication.

And, in an insightful FREE Webinar set for Thursday, June 5 at 11 a.m. (ET), EMI's Managing Director Mike Westcott will point out even more highlights of the Institute's findings, better enabling event marketers to reach this challenging demographic. To sign up for the Webinar, go to EventMarketing.com, scroll down to the Gen Y story, and click on the "Free Webinar" link.

EMI's member information hub is a content-rich Website (www.eventmarketing.com) where members can access hundreds of articles, case studies, research reports, white papers, webinars, podcasts, discussion forums, market reports, company profiles, publications and other exclusive information products and services created by EMI's dedicated staff of researchers and content partners.

About Red 7 Media

Red 7 Media, headquartered in Norwalk, CT, is a business information company serving the marketing and media industries with market-leading brands including Event Marketer, Event Design, Agenda, FOLIO, and Circulation Management magazines. In addition, the company produces business conferences and custom marketing programs for its clients.

Contact: Member Services Manager Jeff Provost jprovost@eventmarketinginstitute.org 203-899-8434

2008-06-02 11:01:09 0374935 MARKETWIRE