Local Businesses to Present a Strategic Sales & Marketing Seminar at 'Automation Alley' in Troy MI

AUBURN HILLS, Mich., June 2 /PRNewswire/ -- Mark Parent, President and CEO, SugarBush Media Solutions and Mark Lundquist, President and CEO, Fulcrum Edge, Inc. announced the launch of a new seminar today designed to enhance the sales and marketing efforts of Michigan based businesses.

This executive-level seminar, Reshaping Sales & Marketing for the 21st Century, is scheduled for June 17 at Automation Alley in Troy MI, with registration to begin at 8.30 a.m. The two and a half hour presentation will be open to all Automation Alley members and Michigan based businesses.

Topics to be covered include Increasing Revenue & Qualified Lead Generation; Re-engineering Sales & Marketing Business Practices; Building Brand Awareness & Reputation; Providing Consistent ROI Measurements and KPI's and Connecting Marketing Metrics with those of the CEO mandates.

"With all the "noise" in the marketing arena, every marketer should be considering any and every opportunity to create more personal and relevant communication with both prospects and existing customers to increase ROI" notes Parent. The future necessitates replacing traditional marketing with a relevant solutions model, where the focus is on strategies that drive performance, leveraging process automation, and sales & marketing management solutions.

"The strategies we have developed replace the current focus of trying to out-sell your competition, and utilizes a new approach by realistically recognizing the capabilities of your sales force, operationally merging sales and marketing, and then augmenting them with the latest in digital technology -- without the need for in-house technology investment, "adds Lundquist.

Businesses interested in attending can register at http://pr.reshapesalesmktg.com/ or contact Michelle Bliszack at 1-248-373-8888.

Mark Parent heads up a strategic marketing services firm. He has spent the last five years analyzing how the latest digital methods and technologies can increase the effectiveness of marketing materials used by B2B and B2C companies. Parent's growing expertise is widely recognized by PODi, a not-for- profit consortium of companies specifically formed to foster the growth of digital technology through market and standards development activities. Parent frequently speaks before national organizations around the country.

Mark Lundquist heads up a business advisory and management-consulting firm. In the corporate world he was brought in to implement change, restructuring, turnarounds, and help companies grow their business. Lundquist has held executive positions in aerospace, defense, automotive and manufacturing companies before forming Fulcrum Edge, Inc. to develop state-of- the-art business plans, facilitate deal making, and lead companies through growth and change

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Source: SugarBush Media Solutions

CONTACT: Michelle Bliszack of SugarBush Media Solutions,
+1-248-373-8888

Web site: http://pr.reshapesalesmktg.com/

2008-06-02 15:05:55 0375136 PRNEWSWIRE