A Tip-Top Sandal Site in Time for Summer Havaianasus.com Brings Users an Entirely New Online Shopping Experience
NEW YORK, June 2 /PRNewswire/ -- Havaianas, the Brazilian brand of sandals coveted for both its function and fashion, announces the launch of its new user-friendly website. From the moment the site goes live, users are immediately transported to an entertaining, joyful place filled with vibrant colors and detailed animations. Whoever thought that shopping for flip-flops could be such an exciting experience?
(Logo: http://www.newscom.com/cgi-bin/prnh/20080602/NYM144LOGO ) Using a brand new e-commerce model provided by Acadaca Interactive Solutions and a vibrant design from Deep Focus, the new Havaianasus.com is easily navigated and offers consumers an endless selection of new colors and styles to choose from. Consumers are able to shop for their favorite styles by viewing each sandal in all angles, colors, and patterns that are available. "The redesign of the Havaianas US official site was focused on delivering a friendly, highly usable experience, while still capturing the essence of our brand," said Elaine Sugimura, President of Alpargatas USA, Inc.
The new Havaianasus.com also introduces a live chat function which makes the shopping experience even more convenient and user friendly. This feature offers consumers the unique ability to ask questions and receive answers immediately from a Havaianas expert via instant messaging. "Subtle animations greet the consumer at numerous twists and turns, and even adding a pair of Havaianas to the shopping cart is a joyful experience," says Frank Weil, Director of Marketing at Alpargatas USA, Inc Since its creation in 1962, Havaianas sandals have been referred to as "the best rubber sandal in the world." Havaianas were introduced to the United States seven years ago and they created an unprecedented cult following. A top-secret rubber recipe is what sets Havaianas apart from sandals, offering authentic comfort and quality benefits that can't be replicated.
About Havaianas Havaianas are truly, the best rubber sandals in the world. They are designed and manufactured by Sao Paulo Alpargatas S.A. The ultra-high quality of Havaianas is due to a top-secret rubber recipe created exclusively by Alpargatas. This highly guarded recipe makes the sandals soft as marshmallows, light, and highly durable. There are many knock-offs in the market place, but Havaianas customers know that there is no substitute for the authentic comfort and quality that only Brazil's Havaianas can provide. For more information, visit www.havaianasus.com. About Acadaca Internet Solutions Acadaca custom built the eCommerce technology platform for the Havaianas Web Site. Acadaca develops highly flexible, search-friendly enterprise-class eCommerce, content management and social networking Web Sites. The highly configurable plug-n-play platform enables the creation of the most optimal user experience, by tying in seamlessly with best-of-breed and existing 3rd party applications. Wrap your Web technology around your unique business and make it your true competitive advantage. www.acadaca.com. About Deep Focus Deep Focus designed the Havaianas website. Deep Focus delivers the most innovative, creative, immersive, effective, and efficient interactive marketing solutions via technology, goodwill, utility, conversation, and good karma. A full-service interactive marketing agency, Deep Focus utilizes a holistic mix of creative and content development, media planning and buying, publicity and public relations, and social media intelligence to create experiences that bring consumers closer to brands and each other. For more information, visit www.deep-focus.net. First Call Analyst: Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080602/NYM144LOGO CONTACT: Lauren Nagler, lauren@alisonbrodpr.com, or, Filippa Svensson, Web site: http://www.havaianasus.com/
2008-06-02 18:21:05 0375345 PRNEWSWIRE
HOME || Press Release Archive || © Leigh Media Corporation || Terms of Use || Privacy Policy || Publish Your Press Release Here |