Nurun Inc. Books Coremetrics to Enhance Online Marketing at Loews Hotels
Rapid Implementation and Hospitality-Specific Analytics/Reporting Cited as Key Reasons for Choosing Coremetrics SAN MATEO, Calif., June 3 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Nurun Inc. has selected Coremetrics for Travel and Hospitality to help its client, Loews Hotels, gain visibility into web site performance and allocate online marketing spend more effectively. Coremetrics provides Loews Hotels with reports and marketing applications designed specifically for the needs of hospitality sites. This industry-specific approach translates into faster implementation and faster ROI, which ultimately means a lower total cost of ownership.
Nurun is a leading independent global interactive agency. Since 1995, the firm has been evolving a new model for assisting companies to navigate the new media landscape by developing effective digital strategies. Nurun helps clients such as Loews Hotels build and differentiate their brands, acquire customers, create new channels for communications and commerce, and strengthen customer relationships. Nurun has worked with Loews Hotels for more than a year to redesign the www.loewshotels.com Web site. Site design goals included attracting more qualified traffic, engaging visitors more effectively, offering compelling travel packages and guiding visitors through the booking process. As part of this effort, Nurun participated in the evaluation of leading online analytics applications as well as the selection and implementation of the Coremetrics solution.
"Every client engagement is ROI driven, and Web analytics is a core element of everything we do for our clients," said Martin LeSauteur, executive vice president of North America interactive technologies for Nurun. "Coremetrics gives us and our clients insight into many different areas, from the channels that attract the most visitors and the booking tools that add the most value to the points in the booking process where visitors are most likely to drop off." Each hotel property is autonomous with respect to campaigns and promotions. To be effective, hotel managers need insight into the performance of their campaigns and visibility into site traffic, visitor behavior and trends for their individual properties. At the same time, senior management requires reports that consolidate data across hotels and provide both a high-level view and hotel-by-hotel breakdown. According to LeSauteur, Coremetrics offers comprehensive analytics, marketing and reporting capabilities that support the needs of both audiences. "Hospitality companies like Loews Hotels must deal with complex booking patterns and limited-life-span products," said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. "Coremetrics for Travel and Hospitality is providing the hotel managers and marketers for Loews Hotels with actionable data that enables them to understand which channels and campaigns bring in qualified visitors, recognize high-value customers and tailor messages to them for maximum impact as well as manage their inventory efficiently to increase revenues and profitability."
About Coremetrics Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE. Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy. About Nurun A subsidiary of Quebecor Media Inc., Nurun Inc. is a global company that strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1985, Nurun has worked with a wide variety of companies and organizations including L'Oreal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com. About Loews Hotels Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the United States and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. First Call Analyst:
CONTACT: Press/Analysts, Bryan Pope of LEWIS PR, +1-415-992-4400 Web site: http://www.coremetrics.com/
2008-06-03 08:25:05 0375765 PRNEWSWIRE
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