The Wilde Companies Extend Marketing Services With Launch of Interactive Division

Wilde Interactive to Develop and Implement Range of Strategic Interactive, On-Line Marketing and Technology Solutions

HOLLISTON, MA -- (MARKET WIRE) -- 06/03/08 -- The Wilde Companies (also known as W.A. Wilde) today announced the launch of Wilde Interactive. With a core focus on meeting and aligning with end-customer needs, Wilde Interactive leverages user experience research and design disciplines to define and implement a spectrum of strategic interactive, on-line marketing and e-business solutions to deliver maximum business results. While the new company embodies the energy and spirit of a young start-up, it also enjoys the stability and resources provided by a parent company long dedicated to customer-focused, results-oriented solutions.

Wilde Interactive brings a new level of technical expertise and on-line marketing savvy to the Wilde family, and is poised to develop the kind of breakthrough on-line programs and integrated solutions that drive businesses forward.

"Throughout our 140-year history, The Wilde Companies has consistently delivered business results by providing innovative, integrated and relevant services to the markets we serve. Wilde Interactive extends this legacy," said Thomas A. Wilde, chief executive officer of The Wilde companies and chairman of Wilde Interactive. "With our strong commitment to Wilde Interactive, we further establish The Wilde Companies as the go-to resource for results-oriented solutions across the marketing spectrum, on-line and off."

With a core focus on meeting and aligning with end-customer needs, Wilde Interactive leverages user experience research and design disciplines to define and implement a spectrum of strategic interactive, on-line marketing and e-business solutions. Wilde Interactive's Web-marketing strategists and technology specialists help organizations grow their businesses by attracting, motivating and retaining more of their customers.

In addition to Chairman Tom Wilde, Wilde Interactive will be led by long-time industry executives Neal Boornazian and Jonathan Sriberg. As Wilde Interactive's President and CEO, Neal Boornazian draws upon more than 20 years of experience in building and leading brands, teams and businesses, having served in sales and executive marketing roles at leading global brands such as L'Oreal and Revlon; as an entrepreneur and independent business consultant; and, most recently, leading the marketing and business development disciplines at Envisa, an eBusiness and technology consulting firm.

As Wilde Interactive president and CEO, Boornazian will implement the firm's strategic direction, marketing and business development activities and build and lead the Wilde Interactive team.

Jon Sriberg, Wilde Interactive's vice president of strategy and account services, has been involved in e-business strategy, design and execution since the earliest days of Web Pages and Internet-based commerce in the early 1990s. He is focused on strategic account planning and leveraging the vast capabilities across the Wilde Companies to build and execute world-class customer solutions. Prior to joining Wilde Interactive, Sriberg held a variety of senior roles at the Internet Solutions/Technology divisions of Digitas and One to One Interactive.

About Wilde Interactive:

Wilde Interactive is a unique blend of Web-marketing strategists, service providers and digital technology specialists that helps their clients grow by attracting, motivating and retaining more customers. The company defines, designs and builds e-business, on-line marketing and technology-focused solutions that deliver results by leveraging a core focus on user-experience. Wilde Interactive's team is backed by the Wilde Companies, an established provider of marketing solutions with a 140-year history of business success and innovation. Wilde Interactive is based in Holliston, MA. For further information, please visit Wilde Interactive at www.wildeinteractive.com.

About The Wilde Companies:

The Wilde Companies are a leading provider of marketing services that helps organizations grow their businesses and strengthen relationships with current and prospective customers. Wilde offers a full suite of services, solutions, strategy and support across a variety of marketing channels -- including creative and agency services; interactive solutions and technologies; digital print and digital publishing; database management, fulfillment; distribution; and mailing services. In 2008, Wilde is celebrating its 140th anniversary as a family-owned and operated business, supporting the needs of companies in insurance, financial services, technology, consumer/retail, and other industries. Learn more about Wilde at www.wilde.com.

Corporate Contact Information: Dawn C. Anderson W.A. Wilde Company danderson@wilde.com 508-429-5515, ext. 787

Media Contact Information: Amy Krigman Topaz Partners akrigman@topazpartners.com 781-404-2437

2008-06-03 09:21:19 0375989 MARKETWIRE