Super Bowl XXII MVP Doug Williams Signs on as a Celebrity Endorser for Rudy Nutrition

LAS VEGAS, NV -- (MARKET WIRE) -- 06/03/08 -- Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that Super Bowl XXII MVP Doug Williams has joined the Rudy Beverage team as a celebrity endorser.

Known for his MVP performance in Super Bowl XXII as quarterback of the Washington Redskins, Doug Williams exemplifies the "Dream Big. Never Quit." philosophy of Rudy Beverage. Doug was the first African American quarterback to start, win and be named Most Valuable Player of a Super Bowl. He also served as the head football coach for Grambling State University, where he was named national "Coach of the Year."

Doug will be making personal appearances, and be featured in marketing and promotional materials, and advertising campaigns on behalf of Rudy Beverage.

"I am proud to be joining Rudy and others in getting the word out about Rudy Beverage," said Doug Williams. "In addition to standing behind a great product, I truly believe in the Rudy message of dreaming big and never quitting."

Daniel "Rudy" Ruettiger, Founder and Chairman of Rudy Nutrition commented: "We are thrilled to be teaming up with a hero like Doug Williams. I truly admire what he stands for. Doug will make a significant contribution in our strategy to get Rudy Beverage in the hands of consumers everywhere."

In the coming weeks, more nationally recognized and respected sports personalities who embody the Rudy message of "Dream Big. Never Quit." will be announced.

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named the 54th greatest inspirational movie of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact: Aurora Venture Communications Group Investor Relations Contact: James A. Romero (858) 926-5527 ir@rudybeverageinc.com www.rudybeverageinc.com

2008-06-03 09:35:59 0376076 MARKETWIRE