McGrath/Power Appoints Mike McGrath as Vice President of Emerging Media
New Media Professional Brings Increased Social Media Perspective to Client Programs SAN JOSE, Calif., June 3 /PRNewswire/ -- McGrath/Power Public Relations and Communications today announced the appointment of Mike McGrath as vice president of emerging media. In this newly created role, McGrath will provide strategic social media counsel across McGrath/Power accounts. McGrath brings more than 20 years of experience to the role in the areas of new media, Internet marketing initiatives, business development, software design, and interactive communications.
Before joining the agency, McGrath consulted with a number of startups on online marketing strategy and business development initiatives. Recent clients include Affinity Circles (trusted social networks), BlogTalkRadio, Broadband Mechanics (PeopleAggregator), Mice Chase Cheese and The Conversation Group. Previously, he worked at Apple(R) Inc. and then founded Grafica Multimedia, a multimedia production company that created rich media marketing and communications products for clients like Adobe Systems Incorporated, Apple(R) Inc., Creative Technology Ltd., HarperCollins Publishers, HP, Pacific Telesis Group, Southwestern Publishing, and Visa Inc. "Social media's impact on the art of communications is profound. The shift from one-way messaging to two-way conversations yields great benefits in terms of deeper customer engagement and greater brand intimacy," said McGrath. "I look forward to working with the complete McGrath/Power client roster to build on their emerging media strategies."
McGrath is a graduate of the University of Pennsylvania and holds a degree in Psychology. His blog is Dogpatch Dispatch (http://www.dogpatchdispatch.com/).
About McGrath/Power Public Relations and Communications McGrath/Power Public Relations is a national communications firm specializing in high technology, consumer and business to business clients. The firm works with companies of all sizes and has assisted numerous industry leaders in reaching communication and business goals including TiVo, RSA Security, EarthLink, Reebok, Burgerville, McAfee and the RSA Conference. First Call Analyst:
CONTACT: Patricia Hogan of McGrath-Power Public Relations and Web site: http://www.mcgrathpower.com/
2008-06-03 11:21:58 0376278 PRNEWSWIRE
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