KidZui, The Internet for Kids, Is Now Free to Families Everywhere

All Children Can Explore and Discover the Best of the Internet in a Fun, Safe and Engaging Way

SAN DIEGO, CA -- (MARKET WIRE) -- 06/04/08 -- KidZui, The Internet for Kids, is available to all families free-of-charge at www.KidZui.com, effective today. Designed for kids age 3-12, this revolutionary new browser and online service offers access to more than 600,000 kid-friendly websites, videos, and pictures reviewed by trained parents and teachers.

"After seeing the overwhelmingly positive response in the two months since launch, we decided to make the flagship product free for everyone," said Cliff Boro, chairman and chief executive officer of KidZui. "Now even more kids can benefit from the power and promise of the Internet in a fun and engaging, family-friendly way."

The new free version of KidZui has all the features that KidZui users have come to love: a fun, intuitive, easy-to-use kids' browser, tons of kid-friendly content, and the peace of mind that comes from knowing the content on KidZui has been pre-screened by filters and then reviewed by trained and compensated parents and teachers to make sure it is kid-appropriate. Built from the ground up for kids, KidZui encourages and rewards curiosity, discovery and learning.

"With KidZui in our home, we look forward to our children exploring the Internet," said Robyn Jackson, a San Diego resident and mother of three kids aged 2, 5 and 8. "KidZui is a great way to give my kids some freedom on the Web, without having to worry about what they might see. I've already been telling all my friends about it, and now that it's free, I'm sure everyone will be signing up their kids."

KidZui will also offer a premium membership with fun extras for kids that enable more self-expression and personalization. For example, they will have more tags to rate content and share their thoughts with friends, cooler accessories for their Zuis (online avatars), and a broader array of backgrounds and themes to decorate their pages.

The premium membership also offers even more value for parents --enhanced reporting through email updates and more detailed online activity reports. With the premium version, parents gain deeper insight into their kids' evolving online interests. Premium memberships are $4.95 per month or $49.95 per year, and are available to anyone who wishes to upgrade from the fully functioning free product.

About KidZui

KidZui, The Internet for Kids, is a revolutionary new free browser and online service that lets kids aged 3 to 12 enjoy the power and promise of the Internet in a fun, safe and engaging way. KidZui features more than half a million Web sites, videos and pictures categorized by topic and reviewed for age-appropriateness according to strict editorial guidelines. Built from the ground up for kids, KidZui encourages and rewards curiosity and learning, and keeps parents in touch with their kids' online activities. KidZui is funded by Maveron, Emergence Capital Partners and First Round Capital. KidZui is available at www.kidzui.com.

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2008-06-04 07:04:07 0376917 MARKETWIRE